Email is one of the most known tools of viral marketing. You send information on others regarding the product and service that you offer.

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.

The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.

Humor is the top one category on emails, followed by news, healthcare and medical information, religious and spiritual topic, games, business and personal finance topic, sports/hobbies and so on If you choose email as your tool to promote your products, make sure that the content of your email is mainly on humors.

To make sure that your email will go viral and will catch the interest of other people, you can include jokes and funny videos, cartoon and any other form of entertainment so that people will encourage passing it to others.

They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.

One of these examples is when Disneyland forwards an email for about a million people with a picture taken at their park. It was the picture of Donald Duck resting flat in front of Cinderella Castle. The tile of it was “Bird Flu has hit Disneyland”. It became viral and people buy the idea that was used by Disneyland to promote their park.

Almost all of the people who have a computer see the picture as well as the advertisement of Disneyland. It attracts the attention of millions of people since it is an “advertainment” rather than a plain advertisement.

Don’t forget that people are fun loving in nature. If you will forward an email regarding your product, make sure that it will not bore them or even worse delete it on their inbox. Remember in order for you to catch their attention, it must contain something that can make them laugh, in that manner you will be insure that your email will go to other inbox not on their email junks.

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