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One of the most famous and effective strategy for viral marketing is through email. You send out information on the net about your product or services for others to know that you’re offering a certain product that can provide their needs.

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.

Aside from the above mentioned result of their study, it also show some interesting outcome on the content of those email. Most of the email contains gossip and other humorous materials.

News is the second most popular topic on emails. The third one is healthcare and medical information, followed by religious and spiritual stuffs, games, business/personal finance category, sports/hobbies and the rest. So if you will use viral marketing as one of your tool in promoting your product, use humor as your content since it is the best content among all categories.

You can add funny videos, jokes and cartoons on your email to make it more interesting and to assure that your email will go viral. Other people want to spread something that can make others happy.

People are more motivated to pass/forward your email to their family and friends, once they find it interesting and enjoying rather than a plain and boring advertisement.

One of these examples is when Disneyland forwards an email for about a million people with a picture taken at their park. It was the picture of Donald Duck resting flat in front of Cinderella Castle. The tile of it was “Bird Flu has hit Disneyland”. It became viral and people buy the idea that was used by Disneyland to promote their park.

Almost all of the people who have a computer see the picture as well as the advertisement of Disneyland. It attracts the attention of millions of people since it is an “advertainment” rather than a plain advertisement.

Keep in mind that people wants to share something that they know it can make others laugh. So instead of creating a boring and plain advertisement, think of a way for it to be unique and can be enjoy by your readers.

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