One of marketing strategy could very well be to use the phone to sell your products and services. Phone sales or Telemarketing is an extended and widespread method to efficiently contact your customers and close sales. Because of the nature of Telemarketing you depend only on your words and tone of voice to close a sale. Be aware that effective phone skills will show your personality over the phone. Telemarketing has both advantages and disadvantages. Here we show you a list of some of them.

Telemarketing. The Good.

It has a broad scope of action. Your company can have access to a great client data base, minimizing the costs that a personal visit would require. You can offer customers new promotions and products with great convenience for both parts.

It is interactive. Telemarketing is the only marketing tool where the seller has direct contact with the customer.

It has the potential of adapting to the flow of the conversation with the customer. Communication changes as the conversation changes. Telemarketing and the information systems that allow it, provide up to date information about customers.

It is measurable. At each step of the Telemarketing campaign, the results can be compared with the ones previously established, and a company is able to develop, analyze the benefits, point out the mistakes and take corrective actions to modify planning for the next steps.

It is agile. Telemarketing actions can be implemented in a matter of hours, and the pace of the campaign is ticking in terms of response and customer needs. It also allows you to perform a sale in real time and optimizing resources

Some of the negative aspects of Telemarketing are:

Probably the most important one is the lack of visual contact with the customer. This big downfall of Telemarketing, may even hinder the acceptance of customers towards your products.

2. A telephone conversation can be easily forgotten once you have hung up the handset. It is therefore necessary to confirm in writing, even through a simple letter, phone conversation

3. In order to obtain the desired results, a company needs to position the product in the market prior to the Telemarketing campaign. Otherwise, the customer will not know the product or service.