Squeeze Page Dossier Blog

Lead Capture Page Creation is an absolute must for anyone looking to sell a product or service online. Sometimes known as a ’squeeze page’ they offer a very simple way to capture important information about your visitors, who hopefully will become a future customer.

Getting the page right can be tricky of you are new to internet marketing. So let’s take a look at what is important. Create a very attractive headline, it needs to get people’s attention. For example; Learn How To Become A Millionaire While You Sleep. Or, Become Thinner While You Sleep. Both examples would get most people a little curious and make them want to read a little more.

Follow your great headline with a bit about you and who you are. What you are trying to do here is show them you are an authority in your field and tell them why they should listen to you. A great way to get your point across and get face to face with people is with a direct video. This is by far the best way to communicate to your audience. It shows your sincerity and gives them an opportunity to make a much more informed decision.

Then you need to offer them a “quick glimpse” into what they can expect if they add their details to your page. Just show them enough to say “I have the answers” but be careful not to offer too much. For example, “what are the secrets that rich people don’t want you to know?” Or, “What is the one food that will get rid of fat quickly?” Questions like this will give the reader information without giving them the answer.

The most important item of the lead capture page is to include is the call to action. This is when you actually get the viewer’s contact information. I’ll give you one piece of advice. Don’t ask for too much information. In this day and age of identity theft and Internet fraud, very few people are going to be willing to give a total stranger full contact information. So, don’t ask for full name, address, email and phone number.

First name and email is usually enough and will enable you to make contact with the user. Make sure you have a privacy policy clearly visible that shows how you intend to use their information.

It is important to get your capture page right first time. If you are yet to gain the experience in creating a great page when I would recommend using a professional until you are happy with your own work.

If you want to know more about making money from home be sure to checkout The Online Mentor and pick up the free video training series currently on offer.

categories: Lead Capture Pages,squeeze page,opt in page,home based business,working from home,internet business,internet marketing,netowrk marketing,affiliate marketing,Rob Purdie