You will just love this idea if you value the relationship you have with your customers. It will drive sales like mad, has the potential to grow your customer base and the return from your traditional advertising spend will be maximised.

Investing in our business as business owners is normal. Whether you spend a few hundred dollars a year on advertising, or 10s of thousands it does not matter, we all want the best possible return from the outlay. However what do I hear when I speak to business owners about their advertising. What should I spend my advertising budget on when I just do not know what is going to work. Taking advertisements in online directories or yellow pages is fraught and are people still reading the local paper?

So here’s a true story. It’s not mine but really gets to the crux of this article. I will keep the client’s details private.

The brief was simple: The client felt they needed to increase the size of their direct marketing email database so as to truly maximise the return from direct marketing. They wanted to be able to communicate with people who were genuinely interested in their product. Their target was to reach an email database in excess of 50,000 people. (The size is not important)

To achieve the goal looked tough at first, however the brief was simple. So a competition was developed where people could win a complete outdoor entertainment area including, furniture, Barbeque and more. A celebrity cook came with the prize and he/she would cook a meal for friends and family. (Something most people would want)

A web page was developed where people would enter the competition, using smart internet marketing techniques and autoresponders . They could also enter in store as well as by SMS. The promotion was advertised using traditional media, TV, radio, magazines as well as online (banner adverts etc) all pointing people to where they could enter.

It was such a great prize that the response was overwhelming (the prize that everyone wanted as well as combining both offline and online media to drive the promotion. By combining the too the client was able to build a database in excess of 50,000 email addresses. The client achieved additional free national media coverage that they were not expecting, they also achieved sales growth in many of their stores ans they were over the moon with the result.

Now to maintain a client we know from industry statistics that it costs around $50 a year however to attract a new customer we are looking at $350 approx. Stop just spending money on local adverts etc and think about how you can tie your local marketing into a bigger result for your business. By finding a better way to get a return from the investment you are making means you need to be capturing their mobile phone numbers and email address details. This means you can market to them in the future. By far the best return for your advertising is marketing to your current customers

Your business needs sales and think how much easier it is to bring old customers back rather than attracting new ones.

That’s how you can double, triple, quadruple the return from your traditional media spend.

Want to find out more about internet marketing, then visit Heatley Gilmore’s site on how to choose the best search engine optimisation package for your needs.

If you own a website or are thinking about starting one that will have the potential to earn you some passive income, you’ve probably already been bombarded with terms like internet marketing, targeted website advertising and search engine optimization. These tools are all important, but they can be a little overwhelming for the new online entrepreneur.

Many people know that their web page would benefit from a targeted website advertising campaign, but they don’t have the first idea about how to plan or execute a strategy that would really drive traffic and return results that they could track and emulate again in the future.

If you’re going to be a successful online business owner, you have to realize that learning how to communicate with your audience through the channels that they are most receptive to. This means that you’re going to have to learn the search terms that your ideal audience member is using and find a way to associate your site with those keywords.

Many people have never heard of purchasing redirected traffic services, and therefore don’t realize that it can be an effective part of a targeted website advertising campaign. This is an innovative way to meet your prospective clients and customers where they are already searching for your products on the web.

One of the most important things to know about targeted website advertising is that it’s important to make wise decisions about where you place your brand name and logo. Don’t just sign up for an advertising service that pushes your banner ads to just any site.

Pay attention to the ways that other websites and even competitors are using social networking, banner ads and email marketing together to communicate with their audience. Take notes on what you see, and think about whether you think these tactics would help you to create a positive brand for your company.

Once you’ve got some ideas about targeted website advertising tactics that you like, and the budget that you have to spend, search around for the best internet marketing companies that have been helping people with companies like yours in the past. Inquire about their success rates, and compare their prices to other firms on the internet.

Don’t settle for the same old tactics that have always returned questionable results. Go after an aggressive targeted website advertising campaign by clicking here.

categories: targeted website advertising, website marketing, internet marketing, website directory submission, email marketing, web linking, targeted web traffic

So you want effective advertising? Then it’s easy to assume that you’ve spent countless hours researching the options that are available and might feel a bit overwhelmed. It’s a relief to know that it’s easy to find which tools will work best for whatever business you happen to be in. Of course, there is also the big question amongst professionals: volume traffic or targeted traffic?

The more powerful mass marketing tool is targeted website advertising for many different reasons. Let’s say you have a pretty basic advertisement online, it’s easy to say that 40,000 will probably see it. However, out of those 40,000 people, only about 20 of them are actually interested in your business. In targeted marketing you can put that same ad somewhere where everyone who sees it will have an interest in your services.

While dealing with using website advertising you might find that there are a lot of things to consider. Fortunately, for you, there are professional marketing services that can help anyone make the most out of your advertising. When you find marketing services, it is best to use them. After all they will only help your business.

The types of targeted website advertising that a business can use include: search engine optimization, banner advertising, link building, back linking and much much more. It is best to work with the marketing company that you chose to determine which marketing tools will be best for your business.

If you want to draw an exact audience to your business and get them focused and interested in your site, then you definitely want to use targeted website advertising. With using this method of advertising a business can get the most out of their targeted audience.

With all the different marketing tools that are out there to choose from, targeted advertising is the one that a business really can benefit from. It is also possible to find many different marketing tools within targeted website advertising, which can help with your advertising even more.

All in all, marketing a business isn’t really a difficult task. Just remember that taking the time to work with targeted marketing instead of generalized marketing is going to warrant a lot more success. You should find a marketing company that can help you to make the most of your business by working with you to find the right solutions.

If you are ready to take a plunge and try targeted website advertising, just visit www.Majon.com.

categories: targeted website advertising,website marketing,internet marketing,website directory submission,email marketing,web linking,targeted web traffic

In today’s virtual world the spam or unwished-for messages is a genuine issue. It seems the spammers are using autoresponders to do their dirty work. This is bad for everyone who uses an autoresponder with good objectives. Their messages are often understood as spam making the owner wonder what’s wrong at times. Sometimes a user may also wonder why their messages are blocked or reported as spam.

The autoresponders do their job and respond to forged or legitimate emails indiscriminately. Spam messages are invariably forged and they appear to be from a third party. If an autoresponder receives a forged message they will send misdirected e-mails. That’s how an autoresponder can become a spam source itself and its messages are blocked or reported. Many times users don’t know how to notice if this begins to happen or to handle it.

The usual autoresponder is a simple program designed for normal e-mail users to inform their contacts if the user is available to answer certain question or just to send the preset message. These messages are often sent to wrong people and that’s how spam is born. How can you fix that? It’s pretty simple. Just stop using this kind of autoresponder and answer the mail yourself for the transitional period. If you’re too busy to answer the emails yourself you may have to hire someone for the time being.

A big problem in the spam world is the “misdirected bounces.” If a mail server takes a message and can’t deliver it, it will send a bounce mail to the original sender but often this message will be misdirected. How can you fix that? Upgrade or configure the mail server in a way to avoid this problem. You can do this by setting your software to reject the message or accept it permanently. Don’t let it make the choice of delivery for you after the software received the message.

Usually the autoresponders are sending messages to their mailing list, but without permission. The people who receive these messages consider them unsolicited and therefore spam. If you own a mail sever you should consider these changes because today’s spam is a problem. Lots of mail servers have been blacklisted because of spam issues. Fortunately there are ways to prevent your autoresponder from becoming a spam tool. By doing some research on the internet you will discover new ways that are developed daily. If you really don’t want to become a spammer the last option is to stop using an autoresponder, because these programs do a great job.

Spam is a huge issue when it comes to online advertising. If at any moment you are leery of what you’re doing, you can always talk with a pro who can advise you in the right direction. Autoresponders were made to ease the life of busy professionals but unfortunately used for the wrong purpose can taint their good use. Do some research and always be a defensive purchaser. Know what you’re purchasing before you do buy it.

Do you want to send autoresponder messages to your list? Then you need a newsletter, what we call in Dutch a html nieuwsbrief and you can get help at website bouwers

categories: email marketing,autoresponders,newsletters,spam,website marketing

Before the turn of the 21st century, websites were nothing more than simple text-based sites. They offered information about various topics and products. Eventually though, they started becoming more dynamic and it allowed businesses to promote themselves, their products, and be able to have better sales conversions. It was a great internet marketing strategy for everyone.

Unfortunately in today’s market, it’s become increasingly difficult to conduct business online. You have to study all the various methods out there and figure out the best internet marketing strategy for you. The goal is to use all the ones that will work for your business and create a tremendous online presence. The sooner you understand this is a science, the easier it will be to benefit from it.

The easiest way to explain an internet marketing strategy is that it allows you to use the internet to advertise and sell goods or services. You will be able to use email and newsletter marketing, affiliate marketing, text and banner advertising, video marketing, interactive advertising, social marketing, search engine marketing, and several others we haven’t listed.

When you take advantage of internet marketing strategy companies, they focus on specific areas that would be hard for you to do alone. The time that it takes to master something like search engine marketing to increase “targeted visitors,” can take years from an individual. Plus you have to consider that a company like Ace SEO & Web Design will utilize organic search engine rankings, paid listings, and various other forms of advertising. Today we’re going to discuss the principles of SEO, building links, and utilizing PPC campaigns through Google Adwords.

When you decide to hire an SEM expert, they will be well aware of the demands of the top search engines. They will also be keeping that in the back of their heads when creating your website, improving off-page or on-page factors. It’s important to understand that there are certain influences on how pages are ranked and you will find that some should be looked at more than others.

While SEM is important, there are other ways to boost your site’s visibility. You can take advantage of banner ads, build paid link partnerships, email current customers on a regular basis, or build an affiliate network to promote your service or product.

One thing to understand is that email marketing is a separate branch of your internet marketing strategy. This is probably the most inexpensive way to keep in contact with your subscribers. Plus, it’s very easy to spend a few minutes and write up some new content and send it out to them. This builds trust, which is extremely important since there is no face-to-face interaction. It also allows you to send out discounts and specials with the click of a button.

Once you take a look at affiliate marketing, this would be considered an internet marketing strategy. It’s one of the most popular methods to promoting web businesses today. It allows a business to let marketers advertise your product or service for a percentage of the sale. It’s such a big way to build an online presence; several businesses rely solely on affiliate marketing for the growth of their company.

The last thing we want to cover today is Web Analytics. It’s one of the most important aspects of an internet marketing strategy. However, it’s also the most overlooked.

What it does is give you the opportunity to see what is working and what is not. It’s definitely something you need to read over in the beginning, but once you utilize it you will see all the benefits. A good example is if you have a $100 budget and are thinking about investing it in a pay per click campaign on Google Adwords. If you get 1,000 visitors out of it then you are basically paying 10 cents per click. Then what would happen if you spent that $100 on article marketing and ended up getting 10,000 visitors. The web analytics would show that it cost you 1 cent per click. So obviously you’re being told that you should focus more on your article marketing.

In addition, web analytics can tell you what people find more appetizing on your site. For example, say you had a page that was all text and the average visitor only stayed on the page for 30 seconds. Then you add a video to that same page and now the average person stays on the page for 2 minutes. You would be able to determine that people like pages with videos rather than pages with just text (that’s true by the way!) The primary goal of web analytics to improve traffic quality to your site and enhance conversion into sales.

Many companies that provide an internet marketing strategy for you may say they do it all. However, it’s more important to hire a company that has all the specifics on any area you need. In the end you will get much better results.

Since you read all the way through this article and are reading this right now, we understand you demand the best Hosting And Internet Marketing Strategy… That’s Ace SEO & Web Design! for Internet Ireland Marketing Strategy 6092VZBC

categories: internet marketing,internet business,marketing online,email marketing,search marketing,internet marketing tools,web marketing,e marketing,internet advertising,marketing strategies,internet marketing business,website marketing,viral marketing

Before the turn of the 21st century, websites were nothing more than simple text-based sites. They offered information about various topics and products. Eventually though, they started becoming more dynamic and it allowed businesses to promote themselves, their products, and be able to have better sales conversions. It was a great internet marketing strategy for everyone.

Unfortunately in today’s market, it’s become increasingly difficult to conduct business online. You have to study all the various methods out there and figure out the best internet marketing strategy for you. The goal is to use all the ones that will work for your business and create a tremendous online presence. The sooner you understand this is a science, the easier it will be to benefit from it.

Strictly speaking, Internet marketing strategy is defined as “the use of the Internet to advertise and sell goods and services.” It includes email and newsletter marketing, affiliate marketing, text and banner advertising, video marketing, interactive advertising, social marketing (i.e. Twitter and Facebook), and Search Engine Marketing (which consists of both search engine optimization and Pay-Per-Click Advertising).

Usually, you’ll discover that most Internet marketing strategy companies focus on a few specific areas because each type of marketing is extremely difficult to master. Therefore, Ace SEO & Web Design focuses almost entirely on Search Engine Marketing which increases targeted visitors (or “traffic”) from the search engines either by way of organic search engine rankings or paid listings and advertising. Below, we’ll discuss the principles of Search Engine Optimization (SEO), link building, and paid advertising campaigns such as Google Adwords.

When you hire an SEM expert, they will be aware of the demands of the top search engines for Web pages and keep them in mind when creating your website or improving the off-page and on-page factors. There are many important factors that influence how a particular page is ranked at the search engines and some are more important than others.

While SEM is important, there are other ways to boost your site’s visibility. You can take advantage of banner ads, build paid link partnerships, email current customers on a regular basis, or build an affiliate network to promote your service or product.

However, it is important to understand that email marketing is a separate part of your internet marketing strategy. If you’re looking for an inexpensive way to get started, this is your best bet. It allows you to keep in contact with your current and potential visitors by simple email methods. In the end it allows you to build trust with those who visit your site.

Affiliate Marketing is a division of Internet marketing strategy. It is a popular method for promoting web businesses because a business can establish a significant online presence with relatively hardly any money by paying others a commission for promoting a product or service. In fact, there are quite a few online businesses that solely depend upon affiliate marketing to grow their company and add profit to their marketing budget.

The last thing is probably one of the most important angles to your internet marketing strategy. Web analytics brings forth several benefits you would normally miss.

This measures the effectiveness of all the other strategies you use. The best way to look at it is it allows you to figure out what is working and whether or not you should focus on something else. For instance; if you spend a hundred bucks on a PPC campaign and Google Adwords, maybe your goal is to get 1,000 visitors. This is telling you that you are paying 10 cents per click. However, you might want to spend that $100 on article marketing and get links back to your site. If these generate 10,000 visitors then your web analytics would determine it was costing you a penny per click. So it will tell you that you would be much better off putting your money into article marketing instead of a PPC campaign.

Web analytics will also be able to tell you what people would like to see on your site. Maybe you have a page that is all text, and the average visitor stays there for no more than 30 seconds. However, if you place a video on there, maybe the person stays there for around 2 minutes. So the web analytics would basically tell you that you want to put a video on there. In the end it’s all about improving traffic and getting more sales conversions.

Even though you can hire an internet marketing strategy company that says they do it all, it’s better to hire specific companies that do excellent work on the methods that give you much better results.

Today I’m going to share one of the absolute best ways (apart from paying Google a small fortune for traffic) to boost your website’s traffic numbers and increase your profits. Let’s face it, there’s just way too much for us average website owners to do when it comes to building content for our sites, attracting targeted visitors, finding affiliate programs that pay well, and everything else we have to do. All this in addition to the other stuff involved in running your business and the range of things that involves.

Focus On The Highest Leverage Strategies

One of the best ways to leverage your time when you are trying to increase your website traffic is to outsource some of the mundane work you have to do every day while you focus your time on the highest and best payoff opportunities. One of the most powerful traffic generation strategies you can use is to write and submit articles to a range of major article directories. Authors who regularly do this find that over time they can attract thousands of visitors to their websites with articles, and many of these visitors have turned into repeat, loyal customers.

For most people, the problem with writing and submitting articles has always been that the actual submission process is a gigantic pain in the rear end because it is so labor intensive and takes so much time. But what if there was a way to inexpensively have your articles sent to thousands of article directories, ezine publishers and webmasters by submitting them just once?

Fact is, this is what I’ve been doing lately and it’s helped me to massively increase traffic using articles while spending a fraction of the time doing it that I used to. The key here is to write articles and then let an article submission service submit them to their thousands of directories and other publishers for you.

Articles Create Short Term And Long-term Traffic

Writing and submitting articles to directories and other sites results in both short term (within a couple of days) and long-term, highly targeted visitors from all over the world coming to your website to learn more about you and your products and services. You establish yourself as a knowledgeable expert in your market and pretty quickly start to build great credibility with your readers. Honestly, there’s no real downside from writing and submitting quality, helpful articles that show you to be an expert in your niche. And there’s a LOT of plusses!

One of the main benefits is that your traffic flow remains virtually unaffected by search engine’s (in particular Google’s) constant algorithm changes (or the Google-slap effect as it is called) and they have proven to be a much more reliable long term source of targeted visitors than relying purely on search engines and your own website’s ability to generate traffic.

You can always submit your articles yourself (if you’ve done this, you’ll already know that it’s a painful and very time consuming process if you want to submit them to a lot of directories), but you get massive leverage when you let someone like an article submission service do it for you because you save your most valuable asset – your time.

One A Week Is All It Takes

I write and submit at least one article every week if I can manage the time and the submission service editors check it and get it out to their list of thousands of contacts within a day or two. I can now use the time I used to spend submitting articles much more productively (and profitably) while at the same time doing something I’d prefer to be doing instead.

One of the most empowering thoughts I can leave you with is to start outsourcing as much of the labor intensive stuff as you can. Since I started doing this, my free time and my productivity have more than tripled; I highly recommend ou take the time to work out what you should be doing, and outsourcing the rest. One final thought – your article resource box needs to drive people to a page where they can join some type of newsletter database or Mini Course list, and not your home page (I made this mistake for YEARS) so you have a chance to follow up with them.

And if you make your site’s Most Wanted Response getting your visitors to join a list of some sort, your traffic and revenue will get a huge boost over time. Getting a visitor to your site once and letting them go is a huge waste of time. Do your best to get them onto a list and they’ll keep coming back to fill your bank account with money year after year if you give them tips and ideas that help to improve their lives.

Viral Marketing is a phrase which was first used in 1997 to describe the extraordinary growth of Hotmail which, by December of that year, when it was only 18 months old, had generated over 8 million members. It was quickly snapped up by Microsoft for $400 Million. In the time since then it has been attempted countless times. Some have succeeded (Skype, Google, YouTube – for example) but many have failed.

The term “Viral Marketing” was first used to explain the remarkable rate of growth experienced by Hotmail. It was coined by the financiers handling the deal for Microsoft.

Viral Marketing is what we used to call word-of-mouth marketing. Basically put, it is the means of spreading your customer base by using your customer base as your mouthpiece.

The wonder of good viral marketing is its simple and inexpensive. Sometimes even free. Hotmail’s deployment of viral marketing was done simply by placing a clickable line of text at the bottom of every email it sent for its customers:

“Sent from my free Hotmail account. Get your own free web-based email account Here!”

Every time someone used Hotmail’s email service to send an email, they were advertising the service at the same time. Looking back, when Hotmail was the only web-based email service, it was a no-brainer for people to sign up and get a free hotmail account. The advantages and convenience of it by far outweighed the process of obtaining an email address by normal means.

The most important characteristic of Hotmail’s success with viral marketing is the seamless ease with which its message was passed on. In their case, it was so compulsive that the service couldn’t be used without doing so. The question we should ask now is, how transferable is it to my own product or service?

There are numerous ways which have been used since to invigorate viral growth on the Internet. One of the most effective recently has been to use rebrandable (sometimes called ‘viral’) ebooks. A rebrandable ebook does more than a single pdf file can do.

Ebooks with a rebrandable feature in them give your readers the ability to place their own affiliate link for your product on every page of the ebook. When they do this, they will earn commission on any sales which are made by passing it on to someone else. Whatever emotional motivation they may have for your product is given financial motivation as well, therefore, to highten their encouragement to rebrand and pass-on.

This method of viral growth has been developed and systemised with MyViralSpiral (MVS). This is a membership site script which automates the whole process of growing a list with rebrandable ebooks. As a member of timsviralspiral.com, for example, one of the script creator’s own MVS sites, you can grow a list – and integrate it with Aweber, Get Response, 1ShoppingCart or Email Aces – while passing on rebrandable ebooks using the squeeze pages provided by the site.

MVS has a unique combination of viral factors built into it which together enable anyone to build a list from scratch without needing costly traffic and hosting fees. It also adopts a 3-dimensional rebranding feature which means that every new member immediately has two ways to make money from each new member they generate.

Some people think MVS is an affiliate marketing script, like Butterfly Marketing, or Launch Formula Marketing. But they are mistaken. There is nothing else like MVS. Its purpose is to automated the traffic-gathering front-end of any website. It is a script which generates and accumulates more traffic by using the activity of its members. Basically, it multiplies whatever traffic it is fed to increase signups and sales.

Yet, clever as it sounds, people have had mixed results with MVS. Some appear to have had a disappointing level of activity from their members, while others have seen their lists grow very quickly because of such member activity.

The record – apparently – is 1,200 new members in five days.

It seems likely that a key component to success with this viral system comes from putting in place a constant flow of traffic. The best way of creating that is with a blog on the front end, which is regularly updated. That way it will continuously, and increasingly, draw targeted traffic from the search engines.

With MVS’s sidebar widget installed on the blog, visitors can then join the MVS site while obtaining their first ebook. Later, when they can rebrand it and use their in-built squeeze page to generate their own list, they get their own signups and build their own list.

Following a review of methods used for engineering exponential growth, MVS has impressed me the most with its productive mix of viral motivators, viral slip, viral seeds and viral triggers. When an MVS site is used well, all of these functions work closely to power viral list growth and automatic sales.

Is it really possible to generate exponential list growth online? It has been attempted many times with varied success. Perhaps the very first membership site to grow exponentially (like compound interest, at double rate) was Hotmail which, following launch in 1996 grew to 8 Million users within 15 months. Then it was bought by Microsoft for $400 Million.

So what was the method Hotmail used to grow so fast? Well the financiers, who struck the deal with Microsoft, called it Viral Marketing. It was the first time the term had been coined.

Viral Marketing is what we used to call word-of-mouth marketing. Basically put, it is the means of spreading your customer base by using your customer base as your mouthpiece.

Hotmail’s use of viral marketing was simple. It had a clickable link appearing at the bottom of every email it sent for its customers:

“Sent from my free Hotmail account. Get your own free web-based email account Here!”

In order to use hotmail’s email service you have to agree to advertise it to everyone you send an email too. No exceptions. So it is a free service. But in 1997, it was also new, and at the time, having an email address was considered quite hip and modern. It was fast becoming a craze in the same way text messaging did a few years later.

So what can we learn from the way Hotmail leveraged the Internet to invigorate viral growth this way? Well, the first thing to note is that if your product’s message is to spread fast and wide, then the method people use to spread it must be easily tapped into. With Hotmail that was easy. They couldn’t use the product without spreading it virally at the same time. And, I believe, with varying success, it is transferable to other industries and products aswell.

There are numerous ways which have been used since to invigorate viral growth on the Internet. One of the most effective recently has been to use rebrandable (sometimes called ‘viral’) ebooks. A rebrandable ebook does more than a single pdf file can do.

Ebooks with a rebrandable feature in them give your readers the ability to place their own affiliate link for your product on every page of the ebook. When they do this, they will earn commission on any sales which are made by passing it on to someone else. Whatever emotional motivation they may have for your product is given financial motivation as well, therefore, to highten their encouragement to rebrand and pass-on.

Viral growth with rebrandable ebooks is the method of automated growth that has been systemised with My Viral Spiral (MVS). This is a membership site script with inbuilt functionality for uploading and rebranding unlimited numbers of ebooks. When you use this software to create a membership site alongside your other web properties or affiliate programs, you are granting your members the ability to grow independent lists of their own using your in-built autoresponder, whilst at the same time, they are growing yours.

The combination of viral factors contained in MVS provides a good way for anyone to grow a list from scratch without the need for costly fees for traffic and hosting. Its inherent 3-dimensional rebranding functionality means there are two methods by which members can make money from each signup they get.

Some people think MVS is an affiliate marketing script, like Butterfly Marketing, or Launch Formula Marketing. But they are mistaken. There is nothing else like MVS. Its purpose is to automated the traffic-gathering front-end of any website. It is a script which generates and accumulates more traffic by using the activity of its members. Basically, it multiplies whatever traffic it is fed to increase signups and sales.

Yet, clever as it sounds, people have had mixed results with MVS. Some appear to have had a disappointing level of activity from their members, while others have seen their lists grow very quickly because of such member activity.

The most success reported by MVS site owners is 1,200 new members in five days.

Perhaps the most likely key to success with this system is to run it alongside a blog – preferably Wordpress. Then, using regularly updated keyword-rich articles and posts, the site can expect to draw every-increasing levels of targeted visitors from the search engines.

By using the signup box widget from the MVS site, whatever page the search engine visitors are taken to, a good percentage will sign up to the MVS site to obtain their first free ebook. Thereafter, they can collect more, rebrand them and build their own list by directing traffic to the squeeze pages the MVS site gives them to use.

After reviewing many methods which might be deployed for engineering exponential growth, MVS has stood out as the favourite. It contains an energetic mix of viral motivators, viral triggers, viral slip and viral seeds. Working in combination, these factors work startlingly well to invigorate viral list growth and sales on auto-pilot.

Of all the most successful online businesses which have taken off exponentially thanks to viral marketing, Hotmail was the first, in 1997. In the time since, many companies have tried and failed with viral marketing but the facts are clear: When it works, it is spectacular: Google, Youtube, Skype, for example. And when it doesn’t, it isn’t a risky, or expensive, exercise to undertake.

When the financial inspectors saw how Hotmail had grown so fast, they came up with a new term to describe it: “Viral Marketing”.

Viral marketing is best described as the modern form of word-of-mouth marketing. It delivers exponential growth to online businesses by generating its signups and sales through its own existing customer base. As the base grows bigger the message spreads faster and exponential growth, at sometimes more than double-rate, is seen.

The wonder of good viral marketing is its simple and inexpensive. Sometimes even free. Hotmail’s deployment of viral marketing was done simply by placing a clickable line of text at the bottom of every email it sent for its customers:

“Sent from my free Hotmail account. Get your own free web-based email account Here!”

Its difficult to imagine how Hotmail might have grown so big so quickly without this simple viral trigger at the bottom of every email sent. To obtain the same exposure with conventional advertising would have cost millions. Yet this cost them nothing.

So what can we learn from the way Hotmail leveraged the Internet to invigorate viral growth this way? Well, the first thing to note is that if your product’s message is to spread fast and wide, then the method people use to spread it must be easily tapped into. With Hotmail that was easy. They couldn’t use the product without spreading it virally at the same time. And, I believe, with varying success, it is transferable to other industries and products aswell.

A common, and highly effective way of spreading a message virally on the Internet, is with rebrandable ebooks (sometimes called viral ebooks). These devices are so called because they perform a valuable extra function than a normal downloadable PDF can do.

With a rebrandable ebook, you can have your readers literally “rebrand” the links inside it so that when they pass it on to someone else, it carries their affiliate link for your product. Therein lies their motivation to pass it on.

This method of viral growth has been developed and systemised with MyViralSpiral (MVS). This is a membership site script which automates the whole process of growing a list with rebrandable ebooks. As a member of timsviralspiral.com, for example, one of the script creator’s own MVS sites, you can grow a list – and integrate it with Aweber, Get Response, 1ShoppingCart or Email Aces – while passing on rebrandable ebooks using the squeeze pages provided by the site.

The combination of viral factors contained in MVS provides a good way for anyone to grow a list from scratch without the need for costly fees for traffic and hosting. Its inherent 3-dimensional rebranding functionality means there are two methods by which members can make money from each signup they get.

Some people think MVS is an affiliate marketing script, like Butterfly Marketing, or Launch Formula Marketing. But they are mistaken. There is nothing else like MVS. Its purpose is to automated the traffic-gathering front-end of any website. It is a script which generates and accumulates more traffic by using the activity of its members. Basically, it multiplies whatever traffic it is fed to increase signups and sales.

Yet, clever as it sounds, people have had mixed results with MVS. Some appear to have had a disappointing level of activity from their members, while others have seen their lists grow very quickly because of such member activity.

One member even claims to have got 1,200 signups in the first five days he had the program running.

Key to success with MVS, it seems, is getting a constant flow of traffic and for that, the best method is to have a blog on the front end which carries regular fresh content to keep a flow of visitors coming from the search engines.

With MVS’s sidebar widget installed on the blog, visitors can then join the MVS site while obtaining their first ebook. Later, when they can rebrand it and use their in-built squeeze page to generate their own list, they get their own signups and build their own list.

Of all the methods deployed on the Internet for engineering exponential growth, MVS seems to include the most productive viral mix. It has viral motivators, viral slip, viral seeds and viral triggers. When it is used well, all of them work together closely to power growth in the list and make sales automatically on the back end.