Building an email list is essential for internet marketing success. Much like a direct mail list in the “real world”, your list will consist of qualified, targeted subscribers that you can promote your products and services to. A squeeze page is an essential tool to facilitate the building of that list.

A squeeze page, or “opt-in” is a single-page website which is designed for the sole purpose of collecting information from the prospective subscriber. It usually contains a brief description of what the visitor will receive after they enter their name and email address. This can be as brief as a couple of sentences, or it could resemble a mini-sales page with a couple of paragraphs, and bulleted text. Lately, many internet marketers use video and audio on their squeeze pages to get subscribers’ attention.

The most effective way to entice people to “opt-in” and enter their email address into the web form on your squeeze page is to offer them a free product or item of value. Such as an e-book, or report, application software, training materials, or other information that the subscriber would find valuable. This is known as an “ethical bribe”.

It is important to design your squeeze page in such a way that the visitor has only two options. Either enter their email address and receive the product, or navigate away from the page empty-handed. Do not offer any other distractions such as links to other external websites. This is not the time to promote your blog, or offer other products. You’ll have plenty of time for that after they join your list. If you give them a reason to leave your opt-in, you may never get their email address.

You should also make sure that your squeeze page doesn’t have any “leaks”. Meaning that there’s no way for the visitor to by-pass entering their information to get to your free product. If you put a direct link to the download page on your opt-in, then anyone could view the source code to get the URL. Instead, send them the link to the download in their first email. Either that, or set up a re-direct with your auto-responder when they confirm their email subscription. Either of those two options will ensure that they have to give up their email address in order to get your free offer.

Now that you know what a squeeze page is, the next question should be; where, or how do you get one? Your first option is to design one yourself. If you have some familiarity with HTML editors, this could be a viable option. However, this can be time consuming (time that could be spent promoting your money making products), and depending on your skill level, it may not end up looking very professional, or appealing.

You could pay a web designer to make your squeeze pages for you, but unless you know the designer personally, you never know what you’re going to get. And you could end up waiting a long time to get the finished product, (if you get it all… But that’s a topic for another article!) Not to mention that you could end up spending a small fortune, as you’re definitely going to need a variety of squeeze pages for different applications and markets.

But don’t despair. There are plenty of resources for professional, high-quality squeeze pages for a surprisingly modest price. Most of these sites offer a vast variety of pre-designed templates that employ all the modern marketing features, and are designed by marketing professionals who know what converts casual visitors into subscribers. Some even offer their own design software, so you can easily customize their designs to suit your exact needs, regardless of your technical skill.

If you’d like to get4 Free, highly converting squeeze pages that you can use to get more subscribers Click Here

categories: squeeze page,what is a squeeze page,squeeze page design,how to make squeeze pages,opt-in,landing page,list building, email marketing,internet marketing,affiliate marketing

Using a squeeze page as a landing page is a strategy used by many internet marketers and online businesses. On a squeeze page, the visitor is invited to sign in to access further information or products. In essence, in exchange for his details the visitor gains access to another page or website with information or products he wants, and in the process becomes a ‘lead’.

Various elements can influence whether your visitors convert into leads, however using a video in a squeeze page has statistically shown to positively affect conversion rates. The written content and design of your website may of course influence your visitor’s response, but a video also offers 2 additional benefits: 1. It makes your page ’sticky’, which means that it retains your visitor’s attention and 2. It builds trust, by showing that you are a real person and revealing your character.

Here is what I recommend on how to structure your squeeze page video to ensure that you connect with your visitors and generate leads:

1. Show your visitor that he is at the right place by addressing their situation or need. In order to be able to do this, you must know the attributes of people visiting your site and identify your target market (the particular visitors you want to attract). Tell your visitor what you know about them, about what they are looking for, their current situation, or how they are feeling. Avoid blunt assumptions however, be tactful (you don’t actually ‘know’ them!). Use words like ‘maybe’ and ‘probably’, and ask questions, to encourage your visitors to identify for themselves how they relate to you and what you are offering. Some examples are: “Do you need…”, “Do you wish you could…”, “Are you tired of…”, “Maybe you are looking for…”.

2. Introduce your personal story.
Your visitor is now ready to truly connect with you and your story. Your brief story that is, keep it short and sweet, using one or two sentences to describe your situation, feelings or frustrations before you found the solution.

3. Introduce your solution.
Now that your visitor trusts you and can relate to your story, you can say that you found a solution and provide some general information about your opportunity or product. Don’t say too much; you want your visitor to be intrigued and keen to sign in to find out more.

4. Conclude your personal story.
Where are you now? What have you achieved now that you have the solution? How has this product or opportunity changed how you live or work or play? What are the major perks or benefits (e.g. “I received all the training I needed”, “I received a great discount”, “I make a great income”, “This product is easy to use”, etc)? Remember who your niche market is, these outcomes need to resonate with what your visitor is looking for.

5. Call to action (entering their details) and what’s in it for them.
End your video by telling your visitor how to sign in and what they will obtain for signing in. Offer something valuable; more information or resources, a free report, a phone call, a special discount or offer, etc. Choose words that give a sense of urgency, like ‘today’, ‘now’, ‘instantly’ or ‘right away’.

Finally, I have 8 practical tips on making the perfect video:

1. Use quality audio and video resolution, and reduce background noise.
2. Choose a setting that is consistent with what you are selling (e.g. in your home office if you have a home business, at a marina for boat services, at the beach to demonstrate your lifestyle, or just on a plain background if you want to focus on your message, etc.). Have a tidy and non-distracting background.
3. Smile! Be pleasant, welcoming and animated. Dress to convey the right image, be yourself, and make a little effort!
4. Keep it short and sweet. 1-3 minutes is ideal.
5. Edit your video to have smooth transitions between screens if applicable. Use fade in and out or other transition effects for a professional feel, but don’t overwhelm or distract the viewer with too many special effects.
6. Include a screen at the end with your contact details or website address. You can write your call to action here as well, and use a motivating soundtrack while your are displaying written text.
7. Have you video on auto-start. Your message will start instantly and your visitor will be drawn to watch your video.
8. Have your opt-in box near your video, so that it is handy after you have given your call to action.

Click here to find out about a Home Business Opportunity with a true path to financial freedom and personal growth. Start your own business and be guided by a group of successful entrepreneurs in learning and applying all strategies to run a profitable home based business.

categories: justine simard, video squeeze, squeeze page, squeeze page video, video marketing, website video, generating leads, lead generation, landing page video, squeeze page leads, network marketing, internet business, online marketing, online business

A WordPress sales page theme is a simple yet incredibly powerful weapon to add to your affiliate marketing arsenal. You’re probably already familiar with sales pages, squeeze pages, sales letters, or landing pages, but unfortunately, creating your own can be quite time consuming. To effectively convert the traffic arriving at your website, you need to craft a targeted message to your buyers. That’s why you’re an affiliate marketer–because you’re a great at convincing people to buy stuff! You probably didn’t get into this to spend a lot of time formatting HTML and CSS so that you could build a sales page. In other words, you should be saving time on the page creation process and focusing your valuable efforts on convincing your prospects to buy from you (making you a ton of money in the process!)

Without a sales page theme or template, you’re going to have to spend a lot of time getting your sales page set up and working. First of all, you’re going to have to find some graphics for your page, and it may be hard to track these down. You could hire a graphic designer to make them for you, but that can be a real pain. On top of that, you’ll have to format the page, figure out the H1 and H2 tags, and probably spend a lot more time than you wanted figuring out how to code HTML and CSS. You’re much better off using your precious time and resources on marketing tasks, like finding new products to promote and writing great sales copy.

Building your page poses other problems too. The fonts don’t look right. The background isn’t behaving the way you want it to. How come I can’t center the text where I want it to? How come these damn graphics won’t go where I want them to!? If you’ve ever built a web site, then you’ve probably encountered these issues, whether you’re using tables, CSS, or just hand coding HTML. Designing a web page isn’t rocket science but it’s still time consuming and every minute you spend on design is a missed opportunity to be utilizing your specialty: marketing! Now, maybe if you’re already bringing in the big bucks you can find a web designer to work with but even if you can afford the cost, you have to ask yourself if it’s really worth your precious time to interview web designers and then wait weeks for their final design.

So, what’s the solution? Sales page templates. That’s right, if you do a little digging around the web, you’ll find that some creative people have already solved the same problem you’re having by designing sales page templates. There are many sites out there that provide simple and free WordPress themes that let’s you set up a sales page or a landing page in literally minutes.

WordPress Sales Page themes come many varieties so it’s important that you choose one that’s versatile and meets your needs. It should work like a typical WordPress theme, but be targeted to you, the affiliate marketer, and not to bloggers, like most themes. As you might already know, setting up WordPress on a site is very simple and only takes a few minutes. Setting up the sales page theme is even quicker and can be done in a few clicks of the mouse.

With the format, graphics, and setup already in place, setting up your WordPress sales page will be a breeze. Just insert your copy and start converting your traffic into money!

Looking to find the best deal on WP sales pages, then visit easywpsalespages.com to find the best advice and articles on marketing with WordPress sales pages for you.

categories: wordpress sales page themes, sales page templates, sales templates, sales pages, landing pages, sales letters, squeeze pages, affiliate marketing, internet marketing

Lead Capture Page Creation is an absolute must for anyone looking to sell a product or service online. Sometimes known as a ’squeeze page’ they offer a very simple way to capture important information about your visitors, who hopefully will become a future customer.

Getting the page right can be tricky of you are new to internet marketing. So let’s take a look at what is important. Create a very attractive headline, it needs to get people’s attention. For example; Learn How To Become A Millionaire While You Sleep. Or, Become Thinner While You Sleep. Both examples would get most people a little curious and make them want to read a little more.

Follow your great headline with a bit about you and who you are. What you are trying to do here is show them you are an authority in your field and tell them why they should listen to you. A great way to get your point across and get face to face with people is with a direct video. This is by far the best way to communicate to your audience. It shows your sincerity and gives them an opportunity to make a much more informed decision.

Then you need to offer them a “quick glimpse” into what they can expect if they add their details to your page. Just show them enough to say “I have the answers” but be careful not to offer too much. For example, “what are the secrets that rich people don’t want you to know?” Or, “What is the one food that will get rid of fat quickly?” Questions like this will give the reader information without giving them the answer.

The most important item of the lead capture page is to include is the call to action. This is when you actually get the viewer’s contact information. I’ll give you one piece of advice. Don’t ask for too much information. In this day and age of identity theft and Internet fraud, very few people are going to be willing to give a total stranger full contact information. So, don’t ask for full name, address, email and phone number.

First name and email is usually enough and will enable you to make contact with the user. Make sure you have a privacy policy clearly visible that shows how you intend to use their information.

It is important to get your capture page right first time. If you are yet to gain the experience in creating a great page when I would recommend using a professional until you are happy with your own work.

If you want to know more about making money from home be sure to checkout The Online Mentor and pick up the free video training series currently on offer.

categories: Lead Capture Pages,squeeze page,opt in page,home based business,working from home,internet business,internet marketing,netowrk marketing,affiliate marketing,Rob Purdie

A number of people now come up with their own internet marketing advertising. Those who are lured to do this are underpaid employees, housewives looking for a source of income, retirees to need an additional source of income other than their pension or students who want to earn while going to school. Whatever their personal reasons may be, one thing is clear, they undertake internet marketing advertising for the income.

However, the actual process of internet marketing advertising is a lot tougher than most people are actually willing to go through. Thorough research should be done to come up with a very efficient advertising campaign that will assure you of profits and avoid losses.

The method of internet marketing advertising will depend on the website that you have chosen to build for your product. Sure, there are other ways you can advertise. There are several ways to promote your site like reciprocal linking, joining forums that are related to your niche or thru ads like pay per click and pop up ads. These promotional links all lead to one website and that happens to be your main website.

Your Internet Marketing Advertising website must be:

1. Informative and easy to read 2. Appealing and not irritating to the eyes 3. Gives visitors an opt-in to receive promotions

Keep in mind the three essential rules that you must follow for internet marketing advertising.

You can outsource your article writing to brilliant article writers who will provide your site with a professionally written content. You have the choice to outsource this or do it yourself, by learning Search Engine Optimization (SEO) thru ebooks. It?s much better to know the art of SEO by heart for it gives you a big advantage especially when the time comes that you will need to create more websites. Outsourcing the articles may be easier but you might end up paying repeatedly for every site you have to put up.

For it to become easy on the eyes, you can learn simple HTML to make your site more pleasing to look at or you can buy cheap templates on the web for less than $10 per set.

Finally, you need to create an efficient opt in page for your Internet Marketing Advertising, but you need to keep in mind 2 things:

1. In the internet, people are so cautious about giving away their email addresses for they simply hate receiving SPAM emails, so assure a bargain that?s beneficial for them. 2. Keep your squeeze page simple and use it only to get that email address for your subscription list. Adding unneeded clutter or linking it to another site may cost you that email address.

Knowing all these, the choice is up to you if you want to join the world of internet marketing advertising. This thing is not as easy as you may think it to be but with determination and the right skills, you will rake in a lot of money in no time!

While we may know that doing affiliate internet marketing can be a good source of income, we need to put in mind that this is just like any type of business that we may want to get into where we will need to put in a lot of effort. Business is again, business so prepare yourself to experience some minor set backs but in the end, if you do this right, you will end up with a steady flow of income to add to your full time job or even enough to make you quit your current job and start a whole new career.

Here are a list of hints that can assist you, should you decide to do affiliate internet marketing.

Know what you want to achieve. For example, are you planning to have this business as a financial source for your not-so-important desires (like that post-modern painting that will look good in your living area)? How much is your goal? Do you want to go on a Cruise? Then write down your goal of amount. It is good to visualize, seeing your target and driving at it.

Your goal has to be realistic. Don’t write down a goal of $10,000 a month as you will surely be disappointed especially if you are only starting and you know nil about affiliate internet marketing.

Sell a product that is familiar to you. It may be good to sell products which we know have a wide market, however if you are going to sell something like golf GPS devices that you are not interested in, you will have difficulty researching about the product. Try finding a niche which is related to that things that you are interested in or things that you have been curious to know. This makes your affiliate marketing an easier activity to perform.

Make a lasting impression on your potential buyers by making a very informative and very fun-to-read website. When writing content for your website, have it in a conversational manner and try to avoid using jargons. Let your choice of words move your readers amuse them by adding some exclamation points! Or you can try posing a challenge to your reader. These are proven techniques that can be used on any product.

An essential part of affiliate internet marketing is a squeeze page which looks excellent. This is an important aspect that should be given emphasis since it becomes the basis if you get good profit or not. In this page, you can collect email addresses of potential product buyers with whom you can send emails or marketing promotional materials. To convince people to give their email addresses in your squeeze page, try offering them some freebies.

These bullet points are just the basic steps to do in affiliate internet marketing. It takes a matter of adjusting to this type of business depending on how big your target market is. This training gives you more chances of success in affiliate internet marketing, but you need to put in extra effort and do your part.

People, by the hundreds, are jumping in the internet marketing advertising business. These includes the workforce who are not contented with their monthly salaries, plain housewives looking for an extra income, retirees who want to have another source of income aside from their pension or even students who are eager to earn while studying. The reasons for joining and the backgrounds may be different but one this is for sure, people venture into internet marketing advertising to earn money.

But not everybody can handle the difficult process of internet marketing advertising. As with all businesses, you would need to do some extensive researching to be effective in advertising a certain product because you can only get the real profits if your advertisement is effective enough to make a sale.

Your internet marketing advertising will depend a lot on the things that you put in your website. Sure, there are other ways you can advertise. You may also try reciprocal links, forum signature linking, utilize pop up ads or pay per click ads. All these links point to your money site.

Your Internet Marketing Advertising site needs to be:

1. Nifty and comprehendable 2. Appealing and not irritating to the eyes 3. Provides an opt-in for visitors

These are the 3 cardinal rules that you have to keep in mind for your internet marketing advertising business.

For your site to brim with useful details and very pleasing to read, you can buy the service of good article writers. You may invest on a good ebook and learn the process of writing Search Engine Optimization (SEO) friendly articles or outsource this part. It?s much better to know the art of SEO by heart for it gives you a big advantage especially when the time comes that you will need to create more websites. Updated written content is very important, thus outsourcing all your articles may require you to continuously hire a writer to do it.

For it to become easy on the eyes, you can learn simple HTML to make your site more pleasing to look at or you can buy cheap templates on the web for less than $10 per set.

And finally, learn to make a highly effective opt in page on your Internet Marketing Advertising site by knowing these 2 important things:

1. In the internet, people are so cautious about giving away their email addresses for they simply hate receiving SPAM emails, so assure a bargain that?s beneficial for them. 2. Your opt in page must be plain and simple and utilized only to get the email address of your subscribers. Putting unnecessary links for another site will cause them to hesitate giving away that email.

Given these, it is really up to you to delve in the world of internet marketing advertising. A whole new world of opportunities and very large income awaits you if you have the guts and patience to learn all those things mentioned.

While we may know that doing affiliate internet marketing can be a good source of income, we need to put in mind that this is just like any type of business that we may want to get into where we will need to put in a lot of effort. Business as they say is business and you need to be prepared to meet a few events which may delay the growth of your business, but remember that doing things the right way can help you get enough income which can augment the income that you get from your full time job or may even make you quit that job so you can concentrate on it full time.

Below are some points to ponder for those who are interested to get into the world of affiliate internet marketing.

Know what you want to achieve. Say for example, do you want to do this business to be your source of income for your luxuries in life (like purchasing a post-modern painting for your living room)? Then how much will that be? Do you want to go on a Cruise? Jot down the amount you want to obtain. It is good to visualize, seeing your target and driving at it.

Make your ambition attainable. Setting a goal that is as high as $10,000 is way too impossible to achieve and will only leave you disappointed, especially if you are just starting out in affiliate internet marketing.

Find a product you know about to sell. Selling what is hot in the market can be a brilliant idea, but if you are selling products like golf GPS devices which is something that you may have no interest or background information about, it will take you a lot of time to research about the product. Try to find a niche that is related or even somewhat related to what you want or what you know. This helps to make affiliate marketing a very easy thing to do.

Create a lasting impression to visitors of your website by making it look presentable, informative and fun. When writing content for your website, have it in a conversational manner and try to avoid using jargons. Let your choice of words move your readers amuse them by adding some exclamation points! Posing a challenge to your readers is also another option. Whatever type of product you are trying to sell will surely benefit with these method.

A very important part of affiliate internet marketing is that you need a very good squeeze page. This point cannot be stressed enough as the difference between a good profit and a low profit lies in the squeeze page. The page gives you a chance to collect and gather some email addresses so you can send them information on your next available products. A good way to make a convincing squeeze page is giving them freebies in exchange of their email address.

These bullet points are just the basic steps to do in affiliate internet marketing. It takes a matter of adjusting to this type of business depending on how big your target market is. This crash course will get you started but you still would have to do your part in ensuring the success of your new found affiliate internet marketing business.

People, by the hundreds, are jumping in the internet marketing advertising business. Those who are lured to do this are underpaid employees, housewives looking for a source of income, retirees to need an additional source of income other than their pension or students who want to earn while going to school. People do it for various reasons but one thing is for sure, they do internet marketing advertising to earn.

But not everybody can handle the difficult process of internet marketing advertising. Careful research is required to figure out a successful advertising strategy so you will get gain profits continuously.

The method of internet marketing advertising will depend on the website that you have chosen to build for your product. Sure, there are other ways you can advertise. You can try doing reciprocal linking, joining related forums so you can advertise your product to highly reactive people there, using pop up ads or pay per click ads. These promotional links all lead to one website and that happens to be your main website.

Your Internet Marketing Advertising site needs to be:

1. Informative and easy to read 2. Easy on the eyes, not dull and boring. 3. Gives visitors an opt-in to receive promotions

These are the 3 cardinal rules that you have to keep in mind for your internet marketing advertising business.

To make your site have an edge over your competitors and have very good content, you may hire SEO writers. You have the choice to outsource this or do it yourself, by learning Search Engine Optimization (SEO) thru ebooks. It?s much better to know the art of SEO by heart for it gives you a big advantage especially when the time comes that you will need to create more websites. Although outsourcing your article content makes it easier to finish the job, you will need to keep on outsourcing it since you will need to come up with articles endlessly.

Ready made templates are also available for as low as $10 and this can help give your site a professional look, or you may choose to learn basic HTML to provide your site with a look that is soft to the eyes.

And lastly, to make an effective opt in page for Internet Marketing Advertising, which is also known as the squeeze page, you need to know 2 things:

1. People guard their email addresses due to SPAM mail so make sure you trade them off with a good deal so they will give you their email address. 2. Keep your squeeze page simple and use it only to get that email address for your subscription list. Adding unneeded clutter or linking it to another site may cost you that email address.

Given these, it is really up to you to delve in the world of internet marketing advertising. It may not be as easy as some people say it is, but it can open up a new world for you where money will pour in by bucket loads!

Many people are looking for ways to make money online. This is because it’s a lot easier compared to having a regular job that requires you to be in the office 8 hours a day, and with a boss watching over your back. One of the ways that people can make money online is through writing an online marketing ebook.

Once you write an online marketing ebook, people see you as an expert, thus giving you more clients and getting more of your products sold and eventually giving you a good source of income. If you’re having second thoughts about writing your own online marketing ebook, try to read some of the reasons that is listed below and then try to decide if you should pursue it or not.

Writing an Online Marketing Ebook is a Breeze!

First, it’s really easy! People easily give up the thought of writing an ebook mainly because they have no skill in writing. But before you think so, look back and see that you’ve actually written mini books already! A speech that you wrote, a small article, to a piece of your seminar can be used as material for your ebook. Moreover, ebooks are actually short and may contain only anything from 20 to 40 pages.

Creating an online marketing ebook may give you a credible resource for your chosen topic and give you a respectable reputation and we don’t know what else. It may even make you popular! If you write a book about something, you will gain respect from people because they will regard you as the expert and authority on the subject of your ebook. Some people would often go to the extent of digging into the personal life of the author, giving them a celebrity status feeling.

Ebooks are much easier to create as compared to your usual conventional book. A small booklet, audio cassette or special report is something you can start with. As you slowly get used to it, you may start producing an online marketing ebook. Moreover, writing an ebook requires a small budget. Unlike a traditional book, you will not need to spend for the printing, publishing and binding. You can just type away at home using your computer, and because it can be downloaded over the Internet, you don’t have to bother yourself with all the expenses of producing it in actual paper. This way, you can focus your financial resources on other more important tasks, such as promoting and marketing your ebook.

The Cost of Writing an Online Marketing Ebook

And the most convincing reason why you should make an online marketing ebook – well, it literally pays. Just think of the big profits that you will be earning for a low cost. The very moment you make a sale for your first ebook, you become reputable and this gives you the authority to charge a larger fee for the next ebook that you will produce. Some ebook publishers are even requested to do public speaking or hired for the purposes of consultation. This will be your stepping stone for a hopefully much bigger endeavor which will give you higher income in the long run.

At this point, you would have been convinced to write an ebook already. Now that you have decided to write your online marketing ebook, take your next step and figure out what topic you want to write about, write it down then begin promoting it then in time be ready to receive your profits.

Richard Legg is providing guidelines that you may find important when doing an Online Marketing Ebook. He can also help you how to create a squeeze page that helps you with the proper promotion of your website. Try to visit: http://www.richard-legg.com/