Squeeze Page Dossier Blog

Using a squeeze page as a landing page is a strategy used by many internet marketers and online businesses. On a squeeze page, the visitor is invited to sign in to access further information or products. In essence, in exchange for his details the visitor gains access to another page or website with information or products he wants, and in the process becomes a ‘lead’.

Various elements can influence whether your visitors convert into leads, however using a video in a squeeze page has statistically shown to positively affect conversion rates. The written content and design of your website may of course influence your visitor’s response, but a video also offers 2 additional benefits: 1. It makes your page ’sticky’, which means that it retains your visitor’s attention and 2. It builds trust, by showing that you are a real person and revealing your character.

Here is what I recommend on how to structure your squeeze page video to ensure that you connect with your visitors and generate leads:

1. Show your visitor that he is at the right place by addressing their situation or need. In order to be able to do this, you must know the attributes of people visiting your site and identify your target market (the particular visitors you want to attract). Tell your visitor what you know about them, about what they are looking for, their current situation, or how they are feeling. Avoid blunt assumptions however, be tactful (you don’t actually ‘know’ them!). Use words like ‘maybe’ and ‘probably’, and ask questions, to encourage your visitors to identify for themselves how they relate to you and what you are offering. Some examples are: “Do you need…”, “Do you wish you could…”, “Are you tired of…”, “Maybe you are looking for…”.

2. Introduce your personal story.
Your visitor is now ready to truly connect with you and your story. Your brief story that is, keep it short and sweet, using one or two sentences to describe your situation, feelings or frustrations before you found the solution.

3. Introduce your solution.
Now that your visitor trusts you and can relate to your story, you can say that you found a solution and provide some general information about your opportunity or product. Don’t say too much; you want your visitor to be intrigued and keen to sign in to find out more.

4. Conclude your personal story.
Where are you now? What have you achieved now that you have the solution? How has this product or opportunity changed how you live or work or play? What are the major perks or benefits (e.g. “I received all the training I needed”, “I received a great discount”, “I make a great income”, “This product is easy to use”, etc)? Remember who your niche market is, these outcomes need to resonate with what your visitor is looking for.

5. Call to action (entering their details) and what’s in it for them.
End your video by telling your visitor how to sign in and what they will obtain for signing in. Offer something valuable; more information or resources, a free report, a phone call, a special discount or offer, etc. Choose words that give a sense of urgency, like ‘today’, ‘now’, ‘instantly’ or ‘right away’.

Finally, I have 8 practical tips on making the perfect video:

1. Use quality audio and video resolution, and reduce background noise.
2. Choose a setting that is consistent with what you are selling (e.g. in your home office if you have a home business, at a marina for boat services, at the beach to demonstrate your lifestyle, or just on a plain background if you want to focus on your message, etc.). Have a tidy and non-distracting background.
3. Smile! Be pleasant, welcoming and animated. Dress to convey the right image, be yourself, and make a little effort!
4. Keep it short and sweet. 1-3 minutes is ideal.
5. Edit your video to have smooth transitions between screens if applicable. Use fade in and out or other transition effects for a professional feel, but don’t overwhelm or distract the viewer with too many special effects.
6. Include a screen at the end with your contact details or website address. You can write your call to action here as well, and use a motivating soundtrack while your are displaying written text.
7. Have you video on auto-start. Your message will start instantly and your visitor will be drawn to watch your video.
8. Have your opt-in box near your video, so that it is handy after you have given your call to action.

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categories: justine simard, video squeeze, squeeze page, squeeze page video, video marketing, website video, generating leads, lead generation, landing page video, squeeze page leads, network marketing, internet business, online marketing, online business

Lead Capture Page Creation is an absolute must for anyone looking to sell a product or service online. Sometimes known as a ’squeeze page’ they offer a very simple way to capture important information about your visitors, who hopefully will become a future customer.

Getting the page right can be tricky of you are new to internet marketing. So let’s take a look at what is important. Create a very attractive headline, it needs to get people’s attention. For example; Learn How To Become A Millionaire While You Sleep. Or, Become Thinner While You Sleep. Both examples would get most people a little curious and make them want to read a little more.

Follow your great headline with a bit about you and who you are. What you are trying to do here is show them you are an authority in your field and tell them why they should listen to you. A great way to get your point across and get face to face with people is with a direct video. This is by far the best way to communicate to your audience. It shows your sincerity and gives them an opportunity to make a much more informed decision.

Then you need to offer them a “quick glimpse” into what they can expect if they add their details to your page. Just show them enough to say “I have the answers” but be careful not to offer too much. For example, “what are the secrets that rich people don’t want you to know?” Or, “What is the one food that will get rid of fat quickly?” Questions like this will give the reader information without giving them the answer.

The most important item of the lead capture page is to include is the call to action. This is when you actually get the viewer’s contact information. I’ll give you one piece of advice. Don’t ask for too much information. In this day and age of identity theft and Internet fraud, very few people are going to be willing to give a total stranger full contact information. So, don’t ask for full name, address, email and phone number.

First name and email is usually enough and will enable you to make contact with the user. Make sure you have a privacy policy clearly visible that shows how you intend to use their information.

It is important to get your capture page right first time. If you are yet to gain the experience in creating a great page when I would recommend using a professional until you are happy with your own work.

If you want to know more about making money from home be sure to checkout The Online Mentor and pick up the free video training series currently on offer.

categories: Lead Capture Pages,squeeze page,opt in page,home based business,working from home,internet business,internet marketing,netowrk marketing,affiliate marketing,Rob Purdie

A number of people now come up with their own internet marketing advertising. Those who are lured to do this are underpaid employees, housewives looking for a source of income, retirees to need an additional source of income other than their pension or students who want to earn while going to school. Whatever their personal reasons may be, one thing is clear, they undertake internet marketing advertising for the income.

However, the actual process of internet marketing advertising is a lot tougher than most people are actually willing to go through. Thorough research should be done to come up with a very efficient advertising campaign that will assure you of profits and avoid losses.

The method of internet marketing advertising will depend on the website that you have chosen to build for your product. Sure, there are other ways you can advertise. There are several ways to promote your site like reciprocal linking, joining forums that are related to your niche or thru ads like pay per click and pop up ads. These promotional links all lead to one website and that happens to be your main website.

Your Internet Marketing Advertising website must be:

1. Informative and easy to read 2. Appealing and not irritating to the eyes 3. Gives visitors an opt-in to receive promotions

Keep in mind the three essential rules that you must follow for internet marketing advertising.

You can outsource your article writing to brilliant article writers who will provide your site with a professionally written content. You have the choice to outsource this or do it yourself, by learning Search Engine Optimization (SEO) thru ebooks. It?s much better to know the art of SEO by heart for it gives you a big advantage especially when the time comes that you will need to create more websites. Outsourcing the articles may be easier but you might end up paying repeatedly for every site you have to put up.

For it to become easy on the eyes, you can learn simple HTML to make your site more pleasing to look at or you can buy cheap templates on the web for less than $10 per set.

Finally, you need to create an efficient opt in page for your Internet Marketing Advertising, but you need to keep in mind 2 things:

1. In the internet, people are so cautious about giving away their email addresses for they simply hate receiving SPAM emails, so assure a bargain that?s beneficial for them. 2. Keep your squeeze page simple and use it only to get that email address for your subscription list. Adding unneeded clutter or linking it to another site may cost you that email address.

Knowing all these, the choice is up to you if you want to join the world of internet marketing advertising. This thing is not as easy as you may think it to be but with determination and the right skills, you will rake in a lot of money in no time!

People, by the hundreds, are jumping in the internet marketing advertising business. These includes the workforce who are not contented with their monthly salaries, plain housewives looking for an extra income, retirees who want to have another source of income aside from their pension or even students who are eager to earn while studying. The reasons for joining and the backgrounds may be different but one this is for sure, people venture into internet marketing advertising to earn money.

But not everybody can handle the difficult process of internet marketing advertising. As with all businesses, you would need to do some extensive researching to be effective in advertising a certain product because you can only get the real profits if your advertisement is effective enough to make a sale.

Your internet marketing advertising will depend a lot on the things that you put in your website. Sure, there are other ways you can advertise. You may also try reciprocal links, forum signature linking, utilize pop up ads or pay per click ads. All these links point to your money site.

Your Internet Marketing Advertising site needs to be:

1. Nifty and comprehendable 2. Appealing and not irritating to the eyes 3. Provides an opt-in for visitors

These are the 3 cardinal rules that you have to keep in mind for your internet marketing advertising business.

For your site to brim with useful details and very pleasing to read, you can buy the service of good article writers. You may invest on a good ebook and learn the process of writing Search Engine Optimization (SEO) friendly articles or outsource this part. It?s much better to know the art of SEO by heart for it gives you a big advantage especially when the time comes that you will need to create more websites. Updated written content is very important, thus outsourcing all your articles may require you to continuously hire a writer to do it.

For it to become easy on the eyes, you can learn simple HTML to make your site more pleasing to look at or you can buy cheap templates on the web for less than $10 per set.

And finally, learn to make a highly effective opt in page on your Internet Marketing Advertising site by knowing these 2 important things:

1. In the internet, people are so cautious about giving away their email addresses for they simply hate receiving SPAM emails, so assure a bargain that?s beneficial for them. 2. Your opt in page must be plain and simple and utilized only to get the email address of your subscribers. Putting unnecessary links for another site will cause them to hesitate giving away that email.

Given these, it is really up to you to delve in the world of internet marketing advertising. A whole new world of opportunities and very large income awaits you if you have the guts and patience to learn all those things mentioned.

People, by the hundreds, are jumping in the internet marketing advertising business. Those who are lured to do this are underpaid employees, housewives looking for a source of income, retirees to need an additional source of income other than their pension or students who want to earn while going to school. People do it for various reasons but one thing is for sure, they do internet marketing advertising to earn.

But not everybody can handle the difficult process of internet marketing advertising. Careful research is required to figure out a successful advertising strategy so you will get gain profits continuously.

The method of internet marketing advertising will depend on the website that you have chosen to build for your product. Sure, there are other ways you can advertise. You can try doing reciprocal linking, joining related forums so you can advertise your product to highly reactive people there, using pop up ads or pay per click ads. These promotional links all lead to one website and that happens to be your main website.

Your Internet Marketing Advertising site needs to be:

1. Informative and easy to read 2. Easy on the eyes, not dull and boring. 3. Gives visitors an opt-in to receive promotions

These are the 3 cardinal rules that you have to keep in mind for your internet marketing advertising business.

To make your site have an edge over your competitors and have very good content, you may hire SEO writers. You have the choice to outsource this or do it yourself, by learning Search Engine Optimization (SEO) thru ebooks. It?s much better to know the art of SEO by heart for it gives you a big advantage especially when the time comes that you will need to create more websites. Although outsourcing your article content makes it easier to finish the job, you will need to keep on outsourcing it since you will need to come up with articles endlessly.

Ready made templates are also available for as low as $10 and this can help give your site a professional look, or you may choose to learn basic HTML to provide your site with a look that is soft to the eyes.

And lastly, to make an effective opt in page for Internet Marketing Advertising, which is also known as the squeeze page, you need to know 2 things:

1. People guard their email addresses due to SPAM mail so make sure you trade them off with a good deal so they will give you their email address. 2. Keep your squeeze page simple and use it only to get that email address for your subscription list. Adding unneeded clutter or linking it to another site may cost you that email address.

Given these, it is really up to you to delve in the world of internet marketing advertising. It may not be as easy as some people say it is, but it can open up a new world for you where money will pour in by bucket loads!

Many people are looking for ways to make money online. This is because it’s a lot easier compared to having a regular job that requires you to be in the office 8 hours a day, and with a boss watching over your back. One of the ways that people can make money online is through writing an online marketing ebook.

Once you write an online marketing ebook, people see you as an expert, thus giving you more clients and getting more of your products sold and eventually giving you a good source of income. If you’re having second thoughts about writing your own online marketing ebook, try to read some of the reasons that is listed below and then try to decide if you should pursue it or not.

Writing an Online Marketing Ebook is a Breeze!

First, it’s really easy! People easily give up the thought of writing an ebook mainly because they have no skill in writing. But before you think so, look back and see that you’ve actually written mini books already! A speech that you wrote, a small article, to a piece of your seminar can be used as material for your ebook. Moreover, ebooks are actually short and may contain only anything from 20 to 40 pages.

Creating an online marketing ebook may give you a credible resource for your chosen topic and give you a respectable reputation and we don’t know what else. It may even make you popular! If you write a book about something, you will gain respect from people because they will regard you as the expert and authority on the subject of your ebook. Some people would often go to the extent of digging into the personal life of the author, giving them a celebrity status feeling.

Ebooks are much easier to create as compared to your usual conventional book. A small booklet, audio cassette or special report is something you can start with. As you slowly get used to it, you may start producing an online marketing ebook. Moreover, writing an ebook requires a small budget. Unlike a traditional book, you will not need to spend for the printing, publishing and binding. You can just type away at home using your computer, and because it can be downloaded over the Internet, you don’t have to bother yourself with all the expenses of producing it in actual paper. This way, you can focus your financial resources on other more important tasks, such as promoting and marketing your ebook.

The Cost of Writing an Online Marketing Ebook

And the most convincing reason why you should make an online marketing ebook - well, it literally pays. Just think of the big profits that you will be earning for a low cost. The very moment you make a sale for your first ebook, you become reputable and this gives you the authority to charge a larger fee for the next ebook that you will produce. Some ebook publishers are even requested to do public speaking or hired for the purposes of consultation. This will be your stepping stone for a hopefully much bigger endeavor which will give you higher income in the long run.

At this point, you would have been convinced to write an ebook already. Now that you have decided to write your online marketing ebook, take your next step and figure out what topic you want to write about, write it down then begin promoting it then in time be ready to receive your profits.

Richard Legg is providing guidelines that you may find important when doing an Online Marketing Ebook. He can also help you how to create a squeeze page that helps you with the proper promotion of your website. Try to visit: http://www.richard-legg.com/

Several people are looking for sources of income in the internet. The reason for this is they find it much easier working this way as compared to reporting for work in an office where they have a boss who keeps watching them. A very good way to earn an income in the internet is writing your very own online marketing ebook.

Once you write an online marketing ebook, people see you as an expert, thus giving you more clients and getting more of your products sold and eventually giving you a good source of income. If you’re still not convinced that writing an online marketing ebook is something you should try, then pay attention to the reasons listed below, and decide if ebook writing is the thing for you.

Writing an Online Marketing Ebook is a Breeze!

All in all it is so easy! Most of us immediately give up the idea of writing an ebook because we are afraid or we do not believe that we have the skill to write. However, before you even start getting discouraged, try to look back and you will be amazed that you can actually write a mini book! No matter what type of article that is, a speech, a simple article or a seminar that you gave out, can be a potential material for your ebook. Anyway, ebooks are just short, ranging from 20 to 40 pages only.

That online marketing ebook will not only make you credible, give you a good reputation online and who knows something more. It may even make you popular! If you write a book about something, you will gain respect from people because they will regard you as the expert and authority on the subject of your ebook. Some people would often go to the extent of digging into the personal life of the author, giving them a celebrity status feeling.

Ebooks are much easier to create as compared to your usual conventional book. A small booklet, audio cassette or special report is something you can start with. In time, as you begin to get used to it, you may turn into an online marketing ebook production. Moreover, writing an ebook requires a small budget. Unlike a traditional book, you will not need to spend for the printing, publishing and binding. What you basically need is just a computer to write your ebook and people just download it thru the internet if they purchase it, thus eliminating the costs for purchasing paper to be used. Whatever you save while producing your ebook can be used to promote and market it.

Creating an Online Marketing Ebook:Minimum Cost

Well the most important reason for producing an online marketing ebook is because it lets you earn money. Think great profits at minimum cost and effort! As you start selling your first ebook, you begin to gain reputation, making you more valuable, and giving you the right to charge higher fees for your subsequent ebooks. You can even get some opportunities offline like speaking engagements in colleges or seminars or somebody may hire your services for consultation purposes. This will be your stepping stone for a hopefully much bigger endeavor which will give you higher income in the long run.

I hope by now you are already convinced to write your own ebook. Take the next step, find out which topic to write about, write your ebook, market it, and get ready to reap the benefits of writing an online marketing ebook.

Richard Legg is offering tips that you may find valuable when doing an Online Marketing Ebook. He can also help you how to create a squeeze page that helps you with your website promotion. Try to visit: http://www.richard-legg.com/

Several people are looking for sources of income in the internet. The reason for this is they find it much easier working this way as compared to reporting for work in an office where they have a boss who keeps watching them. One of the ways that people can make money online is through writing an online marketing ebook.

Writing and selling an online marketing ebook makes you an expert, brings clients, sells other products, and ultimately brings in the money. If you’re still not convinced that writing an online marketing ebook is something you should try, then pay attention to the reasons listed below, and decide if ebook writing is the thing for you.

Writing an Online Marketing Ebook is a Breeze!

It is basically easy! People easily give up the thought of writing an ebook mainly because they have no skill in writing. Before you even start giving up, just look back and you will be surprised to see that you have been able to write a mini book! A speech that you wrote, a small article, to a piece of your seminar can be used as material for your ebook. Anyway, ebooks are just short, ranging from 20 to 40 pages only.

That online marketing ebook will not only make you credible, give you a good reputation online and who knows something more. It may even make you popular! People often have this perception that a person who writes an ebook about a certain subject is an authority of the said topic, thus it makes you a respectable person. Some people would often go to the extent of digging into the personal life of the author, giving them a celebrity status feeling.

Ebooks are much easier to create as compared to your usual conventional book. A small booklet, audio cassette or special report is something you can start with. And as you get used to it, you can start going for bigger online marketing ebook productions. Furthermore, writing ebooks is inexpensive. You don’t have to pay for printing, publishing, and binding. You can just type away at home using your computer, and because it can be downloaded over the Internet, you don’t have to bother yourself with all the expenses of producing it in actual paper. The money you save for those things may be used in marketing your ebook.

The Price to Pay in Writing an Online Marketing Ebook

Well the most important reason for producing an online marketing ebook is because it lets you earn money. Just think of the big profits that you will be earning for a low cost. Once you sell your first ebook, your reputation and value increases, and you can charge more for the succeeding ebooks you write. You can even get some opportunities offline like speaking engagements in colleges or seminars or somebody may hire your services for consultation purposes. It’s just like a stepping stone for other ventures that will ultimately pay off big time in the long run.

At this moment, you may already be convinced to begin writing your ebook. Now that you have decided to write your online marketing ebook, take your next step and figure out what topic you want to write about, write it down then begin promoting it then in time be ready to receive your profits.

Richard Legg is providing guidelines which you may see important when creating an Online Marketing Ebook. He can also help you how to create a squeeze page which helps you with your website promotion. Try to visit: http://www.richard-legg.com/

A lot of people get into affiliate marketing because it is supposed to be really easy, you dont need your own website, you can just direct your link straight to the sales page. Right?

That is one way you can go about it.

Although you can send traffic directly to the sales page it’s not the best way to do it. Studies show it takes people 7 to 9 times seeing a product before they will buy. There will be a few people who will just grab it the first time they see it, and that’s a start right?

Yeah, a few will buy.

Here’s the problem though, the product owner will have an opt in form on his sales page. He knows the importance of building a list. He will get your referral on his list and keep sending more and more information to your referral. He’ll finally get comfortable enough with the product and he will buy it.

But you wont get credit for it. The product owner will get not only his part, but your commission too, because the person bought from their list.

So yes, you can send people straight to the sales page, but you will leave a LOT of money on the table.

This is why it’s so important to have your own squeeze page and build your own list. If you get your lead on your list first, then you have the chance to talk with them over and over about the product. You increase the chances that it will be your link they see the seventh or ninth time they hear about the product and decide to buy. You also get to build a relationship with your lead, build more trust, they will know who you are and that is huge when it comes times to pull out a credit card and make a purchase.

Let’s review why you need an opt in page once more.

1. Capture name and email so you can continue to connect with the person 2. You dont just lose people if they dont buy the first time 3. You get to continue to build a relationship with the person 4. You get to continue to build trust with the person 5. You can even offer OTHER products and services that are related.

I hope this makes it very clear just why you need a squeeze page, no matter what niche you are working in or even how many niches you’re working in.

Affiliate marketing is one of the easiest online businesses to get started. There isn’t much involved, other than finding a product you want to promote and getting your link. You’ve probably heard you don’t even need a website. You can just link right to the sales page right?

That is one way you can go about it.

But heres the deal ~ its something like 90% of people who wont buy the first time they see a sales page. Well, thats still 10% of people who will buy when they get to the page right?

Well, thats true too.

The problem is, the product owner will most likely have an opt in form on the sales page. He will get people on his list, and he will continue to contact them. Eventually they will hear about the product that magical number of times and they will buy it.

But you won’t get the commission. The person will have purchased through the product owners link and the product owner will get what would have been your commission, because he had the list.

So sending people to the sales page directly is an option, but you will only make a fraction of what is possible using this strategy.

This is why it’s so important to have your own squeeze page and build your own list. If you get your lead on your list first, then you have the chance to talk with them over and over about the product. You increase the chances that it will be your link they see the seventh or ninth time they hear about the product and decide to buy. You also get to build a relationship with your lead, build more trust, they will know who you are and that is huge when it comes times to pull out a credit card and make a purchase.

Lets go over the basics of why you need a squeeze page one more time.

1. Capture name and email so you can continue to connect with the person 2. You dont just lose people if they dont buy the first time 3. You get to continue to build a relationship with the person 4. You get to continue to build trust with the person 5. You can even offer OTHER products and services that are related.

I hope this makes it very clear just why you need a squeeze page, no matter what niche you are working in or even how many niches you’re working in.