Lead Capture Page Creation is an absolute must for anyone looking to sell a product or service online. Sometimes known as a ’squeeze page’ they offer a very simple way to capture important information about your visitors, who hopefully will become a future customer.

Getting the page right can be tricky of you are new to internet marketing. So let’s take a look at what is important. Create a very attractive headline, it needs to get people’s attention. For example; Learn How To Become A Millionaire While You Sleep. Or, Become Thinner While You Sleep. Both examples would get most people a little curious and make them want to read a little more.

Follow your great headline with a bit about you and who you are. What you are trying to do here is show them you are an authority in your field and tell them why they should listen to you. A great way to get your point across and get face to face with people is with a direct video. This is by far the best way to communicate to your audience. It shows your sincerity and gives them an opportunity to make a much more informed decision.

Then you need to offer them a “quick glimpse” into what they can expect if they add their details to your page. Just show them enough to say “I have the answers” but be careful not to offer too much. For example, “what are the secrets that rich people don’t want you to know?” Or, “What is the one food that will get rid of fat quickly?” Questions like this will give the reader information without giving them the answer.

The most important item of the lead capture page is to include is the call to action. This is when you actually get the viewer’s contact information. I’ll give you one piece of advice. Don’t ask for too much information. In this day and age of identity theft and Internet fraud, very few people are going to be willing to give a total stranger full contact information. So, don’t ask for full name, address, email and phone number.

First name and email is usually enough and will enable you to make contact with the user. Make sure you have a privacy policy clearly visible that shows how you intend to use their information.

It is important to get your capture page right first time. If you are yet to gain the experience in creating a great page when I would recommend using a professional until you are happy with your own work.

If you want to know more about making money from home be sure to checkout The Online Mentor and pick up the free video training series currently on offer.

categories: Lead Capture Pages,squeeze page,opt in page,home based business,working from home,internet business,internet marketing,netowrk marketing,affiliate marketing,Rob Purdie

A lot of people get into affiliate marketing because it is supposed to be really easy, you dont need your own website, you can just direct your link straight to the sales page. Right?

That is one way you can go about it.

Although you can send traffic directly to the sales page it’s not the best way to do it. Studies show it takes people 7 to 9 times seeing a product before they will buy. There will be a few people who will just grab it the first time they see it, and that’s a start right?

Yeah, a few will buy.

Here’s the problem though, the product owner will have an opt in form on his sales page. He knows the importance of building a list. He will get your referral on his list and keep sending more and more information to your referral. He’ll finally get comfortable enough with the product and he will buy it.

But you wont get credit for it. The product owner will get not only his part, but your commission too, because the person bought from their list.

So yes, you can send people straight to the sales page, but you will leave a LOT of money on the table.

This is why it’s so important to have your own squeeze page and build your own list. If you get your lead on your list first, then you have the chance to talk with them over and over about the product. You increase the chances that it will be your link they see the seventh or ninth time they hear about the product and decide to buy. You also get to build a relationship with your lead, build more trust, they will know who you are and that is huge when it comes times to pull out a credit card and make a purchase.

Let’s review why you need an opt in page once more.

1. Capture name and email so you can continue to connect with the person 2. You dont just lose people if they dont buy the first time 3. You get to continue to build a relationship with the person 4. You get to continue to build trust with the person 5. You can even offer OTHER products and services that are related.

I hope this makes it very clear just why you need a squeeze page, no matter what niche you are working in or even how many niches you’re working in.

Affiliate marketing is one of the easiest online businesses to get started. There isn’t much involved, other than finding a product you want to promote and getting your link. You’ve probably heard you don’t even need a website. You can just link right to the sales page right?

That is one way you can go about it.

But heres the deal ~ its something like 90% of people who wont buy the first time they see a sales page. Well, thats still 10% of people who will buy when they get to the page right?

Well, thats true too.

The problem is, the product owner will most likely have an opt in form on the sales page. He will get people on his list, and he will continue to contact them. Eventually they will hear about the product that magical number of times and they will buy it.

But you won’t get the commission. The person will have purchased through the product owners link and the product owner will get what would have been your commission, because he had the list.

So sending people to the sales page directly is an option, but you will only make a fraction of what is possible using this strategy.

This is why it’s so important to have your own squeeze page and build your own list. If you get your lead on your list first, then you have the chance to talk with them over and over about the product. You increase the chances that it will be your link they see the seventh or ninth time they hear about the product and decide to buy. You also get to build a relationship with your lead, build more trust, they will know who you are and that is huge when it comes times to pull out a credit card and make a purchase.

Lets go over the basics of why you need a squeeze page one more time.

1. Capture name and email so you can continue to connect with the person 2. You dont just lose people if they dont buy the first time 3. You get to continue to build a relationship with the person 4. You get to continue to build trust with the person 5. You can even offer OTHER products and services that are related.

I hope this makes it very clear just why you need a squeeze page, no matter what niche you are working in or even how many niches you’re working in.

If you haven’t heard the saying “the money is in the list” you are either not trying to make money online, or you just started today. Building a list is the easiest way to increase your online income, and most beginners fail to start a list. If they do start building a list they just pop the opt in box in the sidebar of a blog and that’s a huge mistake.

Only having your opt in box in your sidebar is a huge mistake because there is just too much going on and too many choices a reader can make once they hit your site. They can read articles, click affiliate links, or even click the back button. Too many options leads to confusion and a confused mind never does what you want it to do. If you are trying to build a list you don’t want confusion you want the only option to be to sign up to your list.

What is an opt in page?

An opt in page is a short page that has one possible action your readers can take, and that’s to sign up for your autoresponder. This page is also known as a squeeze page because you “squeeze” the information out of the reader. Your opt in page will be short and sweet. It will provide just enough information for the reader to get excited about what you are offering and opt in. That’s all the page is trying to do, convert readers to subscribers. Get the name and email address.

Creating an opt in page will increase your subscriber rate enormously. Since there are only two options to get off the page, sign up or click the back button, you will find most people will opt in to get your gift or ecourse. If you are providing a nice incentive (gift) for them to give you their email address, most people wont say no.

What are the pieces of an opt in page?

There are only a few must have elements for an opt in page. First of which is a free gift to entice people to join your list. This gift can be a free report, an e course, or even a newsletter. Creating this freebie doesn’t have to be stressful, it can be as simple as collecting 5 or articles you’ve written on the topic an putting them together in pdf format. You could even use a plr report you’ve purchased on the topic. It’s a little more expensive, but if you don’t want to do the writing you have have one written for you by a freelance writer.

The second element on your squeeze page is your headline. This is where you grab their attention and make them want to keep reading. This is what lets them know if you what you have is a match to what they are looking for. Here’s an example of one of my well converting squeeze page headlines. “Learn from a Giant Squid How to Make Squidoo work for You” Learn step by step how to choose a topic, find great products to promote, set up a new squidoo lens and start making money!…” This is for a 10 day ecourse on how to use squidoo to make money. This site converts quite well because people come looking for how to do squidoo and that’s just what this page offers.

You want to tell people how they are going to benefit from getting your information and being on your list. If you’ve created an ecourse you can go through each lesson and pull out the biggest benefit. This can be a short bullet point list. You want to show benefits, but you don’t want to make this a sales page. If you can keep all this information above the fold of your page, all the better.

The final piece of the opt in page is the opt in box. This is the space where people actually enter their information. You get this part from your autoresponder service. You want to include the name of your freebie, and encourage them to fill in their name and BEST email address. After the code is created you can just copy it and then paste it right where you want it on your opt in page.

Once you’ve finished this simple page the key is to send all your traffic through this page first. That way you can get people on your list and have the opportunity to talk to them more than once. The more times you can put your product or service in front of someone the more likely they are to buy from you in the end.

A lot of people get into affiliate marketing because it is supposed to be really easy, you dont need your own website, you can just direct your link straight to the sales page. Right?

That’s one way you can do it.

Although you can send traffic directly to the sales page it’s not the best way to do it. Studies show it takes people 7 to 9 times seeing a product before they will buy. There will be a few people who will just grab it the first time they see it, and that’s a start right?

Yeah, a few will buy.

However, you see that opt in form on the sales page? The product owner is going to get them to sign up on his list so he can talk to your referral over and over again ~ and probably after 7 or 9 times hearing from the product owner and hearing about the product, hell probably buy.

The problem is, you won’t get paid. The person will have bought via the product owners link and he will get 100% of the profit, instead of having to pay you commission.

So sending people to the sales page directly is an option, but you will only make a fraction of what is possible using this strategy.

This is why YOU need a squeeze page. You want to send people to your opt in page first! Get them on YOUR list. Then send them on to the sales page. If they buy, great. If they dont, thats fine too. Because now YOU can send them information over time, and let them know the benefits of the product over time. You have a much greater likelihood that the people that didnt buy the first time they saw it will buy from you because they will hear from you 7 to 9 more times about the product. They will know your name, you will have built trust between you, and all of these things make it much easier to pull out your credit card and buy.

Let’s review why you need an opt in page once more.

1. Capture name and email so you can continue to connect with the person 2. You dont just lose people if they dont buy the first time 3. You get to continue to build a relationship with the person 4. You get to continue to build trust with the person 5. You can even offer OTHER products and services that are related.

I hope you now understand why it’s so important for you to create your own opt in page and start building a list. No matter what or how many niches you’re involved in this system works.