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Email is a powerful, time-saving tool in today’s business world, but it can also be an unsuspected trap for people who may be unwittingly driving customers away through improper email etiquette. Email has been shown to provide the potential of retaining clients up to three times longer than other online methods of communication, but only when it is used correctly. It is an expression of trust if someone shares their email address with you. However, if you abuse that trust you may as well have thrown their email address–and more importantly their business–in the trash!

So, when you’re collecting information, what are you really after? This is the secret, and it’s both easy and important to get these e-mail addresses from your customers. You’ll likely agree that you’re more likely to score an e-mail address than quickly sell an expensive item to someone. If you’re handed vital contact information from a customer, they are allowing you make contact with them, and for free.

Tips for Successful Emailing:

1. Make your correspondence personal in nature. Most people can spot an impersonal note a mile away, and this will almost always send otherwise receptive clients running the other direction. Many people simply fail at customer service because they are not sincere and personable in their emails. Write to the potential customer as an individual. Talk to them as one person, rather than addressing the company they work for, etc. Make sure not to let your email sound like a mass email sent to a generic group of people.

2. Use the e-mail’s ‘from’ field to state your name. This displays that you’re an actual person talking to actual people, and it gives that personal impression when read by your customers. By doing this correctly, you’ll already be employing a personal angle within the body of the e-mail, so you should extend this to every part of the e-mail also. Make your e-mail personal and warm, and definitely don’t let it look spammy. By talking about a very specific topic, they will be convinced that your e-mail is not spam. They’ll be sure to read on and find out more once their skepticism drops.

3. Your Subject Line Should be Provocative. The content of your subject line needs to be relevant to the reader to avoid sounding like spam. Keep in mind, though, that if a person already clicked on your ad they are obviously interested in what you have to offer. Use your Subject Line to remind them of this. An example of a bad subject line is “RE: Your Contact To US.” “What can we do for you? Client Services getting back to you regarding your question” is much better. It does not sound uptight or over-the-top, which would turn a lot of people off, but it also does not sound like spam.

Be sure to keep each email individualized to what that particular person is interested in, and specifically related to what you are offering them. Long-term customers are just around the corner if you commit yourself to making good use of these indispensable points of email etiquette.

Anthony Flores of www.seoandppcmanagement.com is an authority in Search Engine SEO and Adwords Management Expert. Contact us with proven PPC and SEO results for attorney’s all across the country.

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Email is a powerful, time-saving tool in today’s business world, but it can also be an unsuspected trap for people who may be unwittingly driving customers away through improper email etiquette. Email has been shown to provide the potential of retaining clients up to three times longer than other online methods of communication, but only when it is used correctly. It is an expression of trust if someone shares their email address with you. However, if you abuse that trust you may as well have thrown their email address–and more importantly their business–in the trash!

So, when you’re collecting information, what are you really after? This is the secret, and it’s both easy and important to get these e-mail addresses from your customers. You’ll likely agree that you’re more likely to score an e-mail address than quickly sell an expensive item to someone. If you’re handed vital contact information from a customer, they are allowing you make contact with them, and for free.

Email Tips for Success:

1. Be Personal in your correspondence. You will turn off potentially receptive clients by sending off an impersonal note. Most people fail to do this, and is why most people fail at customer service. Write to them as a single person. Talk to them as an individual. Dont talk to them as a group or crowd of people.

2. Put your name in the From field in the email. It shows youre a real person, and gives a personal touch when potential customers initially see it. If youre doing things right, youre using a personal approach in the text of the email itself, so why not do it with the first thing they see when they get an email? Be warm and personal and dont look like spam. Say something specific, so specific to them that they know that it cannot possibly be spam. This will help ensure they will read it.

3. Make your Subject Line Provocative. Context is big because subject lines need to hook the interest of the reader without sounding like spam. But heres the key ” If someone clicked on your ad, they already are telling you what theyre interested in. So reference that in your Subject Line. Dont just say RE: Your Contact To US. How can we help? Client Services responding to your interest is much more personal. It doesnt seem too sophisticated, but doesnt scream Spam either.

Be sure to keep each email individualized to what that particular person is interested in, and specifically related to what you are offering them. Long-term customers are just around the corner if you commit yourself to making good use of these indispensable points of email etiquette.

Anthony Flores of www.attorneymarketingnow.com is an expert in Attorney Marketing and Law Firm Web Design. Contact us with proven PPC and SEO results for attorney’s all across the country.