Squeeze Page Dossier Blog

One question always seems to crop up when people discuss the art of marketing online. The question asked is the age old one about “Is email list building still important today as it was in the early days of internet marketing? And if so is it still as powerful a tool as it once was?” How feasible is this means of marketing online?

Yes list building was a very good tool to promote goods in the early years of the internet but that was a long time ago.

So the question still remains that now with all the advancement in new technology is it still a successful way to be able to market and is it still a powerful technique to use?

Well opinions seem to differ on this but most of the online internet marketers still agree that this is still a very good tool to have when you are trying to sell anything online.

You could say that the main advantage of building email lists that you can use is that it is a great way to get to know your potential customers and get them to trust you. By being trustworthy you are more likely to convince people that the products and services that you are selling will really benefit them in some way.

Also lately studies have shown that peoples attention spans are not as good as they used to be. This means that if you do not constantly remind them of your products and services they may well forget about you. This could have major repercussions on your business.

A lot of people also want to have all the information close at hand before they make a decision. You are able to do all this with a quality email.

So the email list is not quite dead in the water just yet. There are still some advantages to this way of advertising on the internet.

Get more educational articles created by this same writer covering subject matters like DLP projection televisions and shelf brackets.

It’s been proven that 80% of prospects and customers buy after the 5th touch. Shockingly enough, most salespeople do not follow-up more than 2 times. If you’re not following up with your prospects and customers, you’re teeing up the sale for the competition.

With limited time in the day, salespeople usually mull through their leads looking for those that they can close immediately. This approach is short-sighted if it does not include provision for follow-up with warm leads that represent the vast majority of your marketing budget. Hopefully you can see the need for a solution to harmonize lack of time with necessary follow-up for prospects and customers that are interested, but just not ready to sign up yet.

Have you ever gone through a list of warm leads that you haven’t called in some time? Inevitably you will hear the dreaded, “Thanks for calling, but we already went with another service.” If it’s not because of an inferior product or service, rude customer support, or bad breath, it may be that you are suffering from a form of follow-up failure.

It’s important to remember that customers buy when they’re ready to buy, not when you’re ready to sell. So, the key to increase your sales is by keeping your message in front of ALL your prospects and thereby increasing the odds that your company will be there when they are ready to buy.

Sounds obvious, right? But how can you incorporate this level of follow-up without adding staff and increasing the bottom line? The key to follow-up like a pro is found in business automation software.

By letting business automation software do the work for you, you can be certain that your customers are receiving emails, letters, faxes, and even voice broadcasts – independent of your time and effort.

You see, when you begin to follow-up like a pro you don’t need to increase your marketing budget to close more deals.

By putting business automation software to work in your company, you can continue to work the leads that are ready to purchase now without compromising the leads that will be ready soon.

Before you spend money and time to acquire more leads, consider the untapped goldmine of warm leads you may already be sitting on.

Brightpath Systems offers complete business automation services for small businesses. Visit their online guide to learn how you can leverage Business Automation Software to increase your profits and grow your business quickly. Brightpath Systems is a certified partner with Infusionsoft, a leading provider of Small Business Management Software.