Advertising online can be tricky… You can very well send out and ad – and get very little response back
Perhaps a little crash course in marketing psychology is in order.
You see, there are several mistakes most people make due to misunderstanding psychology, which result in their ads simply not working.
How do we define marketing? here is perhaps a good way to view it…
Marketing is getting inside peoples thoughts to bring your product into their consciousness
That may put you offside, but here is something that may make it easier for you.
Any type of marketing online, no matter if it is websites or emails is written with the sole purpose of influencing people to look into your product or service.
More specifically, you are looking to introduce a state of mind for the person that sees your product as a must or want to have.
Whenever you write those words, you are doing so with the purpose of getting that person to think something and act on it.
When your advertising is more ‘Miss’ Than ‘Hit’, you know you have a problem
+++++++++++++Your words are not hitting home. They are not causing the readers mind to respond in the way you are wanting them to +++++++++++++++++++++++++
So… Why is that do you think?
Your ads are written with the utmost of care. In fact you took some key phrases from other ads you had seen.
Whatever the reason – It simply did not work
So, that being said – how do we get inside the readers minds?
Understanding psychology is the key. Because, if you know how brains work, then you’ll really know what to write to influence them the way you want.
Of course, the field of psychology is huge — you can get a Ph.D. in it. But, here are 3 psychological tips you can use to your advantage.
Be warned: Some of them may seem counterintuitive to you. But, remember! Maybe you need to try something counterintuitive.
After all… Sometimes what you though really did make sense, didn’t get the results
If they had, then you probably wouldn’t have read this article!
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ TIP #1: At all costs, avoid looking like an advertisement. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
People are so used to filtering out advertising in everyday life – you need to be aware of that.
For proof of this, just look at your own behavior.
Is reading advertisements something you would jump at in your spare time?
I wouldn’t think so.
People tend to classify an advertisement automatically as something ‘selling’ to them.
So – giving something away for free is the best way around that…. It has to something of real value, but it relates very favorably.
When you give something of value away for free, you are not seen as trying to sell something. You are therefore avoiding the filter of ‘Just another advertisement’
People will be assured from your first offering of valuable information, and then when you are looking to post in you offer with them, you have a much higher chance of getting that offer seen.
Try it.
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ TIP #2: At all costs, avoid looking like everyone else. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
You really have to stand out from the crowd of advertising to have ANY impact at all.
We see this every where we look as all ads seem to fit into a certain mould – and that mould is un-original.
LIKE THIS…. GET IN NOW – MAKE $10,000 IN YOUR FIRST 5 MINUTES…. ETC ETC
Nobody even glances at this kind of thing anymore because it is the same as all the trash and they have become accustomed to it.
Make sure you are original and your messages will get through
If you are blending with the crowd, you are dead in online advertising.
Combine this with Tip #1 to come up with headlines and email subject lines which really communicate something interesting and meaningful.
You should always strive to give headlines and email subject lines that capture people’s attention – by offering something of value. Then later on you can make the sales in a lot easier way.
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ TIP #3: At all costs, avoid making huge promises you know you can’t keep. Don’t hype. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
So many people nowadays make huge claims in their marketing; like if you sign up for a certain site it will make you $10,000 per week while you sleep.
This is so false, everyone can spot it.
So, when you do things like this it sets off major red flags in peoples’ heads, and they stop reading.
Also – people will begin to turn off when you promote something as the ‘Biggest’ or the ‘Best’ for the same reasons – they hear it so often, they are immune.
Of course, maybe I could send out an email about Google saying that it’s the “most powerful site” out there, but people are tired of hearing all this hype about every little site.
You might even believe that it is the best thing you have seen in ten years – but people tune out and this promise just washes over the reader (see Tip #2).
This maybe an alien concept for you as it seems you SHOULD say great things about your site, product or service so that people WANT to go there.
The problem is, this just isn’t how psychology works.
Instead, the real skill in advertising is getting people’s attention and giving real information to keep that attention, looking different from others and bringing people to you in a subtle way.
Let it be your landing page or website, that gives the wow factor.
And if the reason that you are hyping up the marketing – is that you are concerned the website itself is not going to deliver that WOW factor, you need to revise the site and work out a way to make whatever it is you are selling powerful enough to bring get the message across
Want to rocket your online success and Marketing Efforts??, Walt Bayliss’ is the master you can visit his site which can quickly generate Massive Lists For your online marketing.
categories: Internet Marketing,List Building,Affiliate,Email Marketing,Online Marketing,Make money online,Building an internet business,copywriting
Recent Comments