Some thoughts about Telemarketing
Telemarketing is now widely used around the world as another way of selling products. Phone sales has proven to be very effective when it comes to closing sales. Telemarketing relies a lot in words and verbal intonation given that physical contact is inexistent. It depends a lot in the power of a sales representative to convey his or her persona through the phone. Telemarketing is both good and bad. Read below a few thoughts on that.
Positive aspects of Telemarketing
It has effects at a large scale. You have all available information from a customer in one click, which reduces the sales cost greatly. You no longer need to send your staff on visits. It is also easier for sales representatives to inform the customers of new products and services.
It is collaborative. The seller establishes conversations with the customers rather than just looking at number or profiles.
It adapts to the flow of the conversation. A successful seller will change the mood of the conversation depending on the responses he or she get from the customers. It also has the flexibility of changing customers’ information without too much trouble, so you can always reach them.
It can be measured at every step of the way. You can constantly gather information that can help your company make in-depth analysis of its activities and change the course of actions if needed.
It is agile. Telemarketing actions can be implemented in a matter of hours, and the pace of the campaign is ticking in terms of response and customer needs. It also allows you to perform a sale in real time and optimizing resources
Telemarketing also has some disadvantages.
1. One of them is the lack of visual contact; therefore you cannot use the gestures or facial expressions. Some customers can feel uncomfortable when products are pushed to them over the phone
Phone conversation can be easily disregarded after finished. Once your customer is off the phone, he will need a written confirmation of the transaction and the interaction with your seller. Emails or letter would do.
It assumes positioning of the product prior the Telemarketing. If the customer has not seen it before, it will be hard for him or her to recognize.
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