Monthly Newsletters For Any Sized Business

July 31st, 2009

by Jessica Catflap

It is fairly common practise for businesses send out a monthly or bi-monthly newsletter in order to maintain communications with customers.

This method of keeping up customer relations can be used by any business in any industry. There are many businesses that are brilliant at what they do, but they don’t put themselves out there so nobody knows they do it.

By the nature of their jobs, directors and managers of companies generally have so much to do all of the time that the concept of every month finding topics to write about and delivering a full professional newsletter to their customers is near enough impossible.

Methods of keeping in touch with your clients/customers are often hindered by large workloads. However there are some services around that can take care of the bulk of the work for you.

Just one of these is SmartNews, the new service from SmartMarketing. What SmartNews does is create and send out a professional newsletter to all your existing customers AND to possible new ones.

Using a service like this will save lots of time and effort but you will still have to come up with your own content. Studies show that it usually takes around 7 good contacts with someone before you come to the front of their mind, so there’s no point in writing plain explanatory text because it just wont speak to anyone, the content should be compelling and highly informative to your target market.

Email is by far the best way to send out your company newsletters as not only is it far less harmful to the environment, but it is faster and more cost effective. The speed aspect means that you and your customers will receive replies much quicker, and the cost effectiveness speaks for itself!

Also, by using email to deliver your newsletter you can measure how effective its been easier than you can with a printed version as not only are the responses far quicker, but you can see clearly written in front of you exactly who has responded to what and when.

About the Author:

Terry Forsey is a sales and marketing consultant that is highly qualified in all methods of marketing your business. Terry Forsey can advise you on the best ways to start an email newsletter, or on any areas of running your business, to get in contact with him, visit forsey.info

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