Squeeze Page Dossier Blog

Using a squeeze page as a landing page is a strategy used by many internet marketers and online businesses. On a squeeze page, the visitor is invited to sign in to access further information or products. In essence, in exchange for his details the visitor gains access to another page or website with information or products he wants, and in the process becomes a ‘lead’.

Various elements can influence whether your visitors convert into leads, however using a video in a squeeze page has statistically shown to positively affect conversion rates. The written content and design of your website may of course influence your visitor’s response, but a video also offers 2 additional benefits: 1. It makes your page ’sticky’, which means that it retains your visitor’s attention and 2. It builds trust, by showing that you are a real person and revealing your character.

Here is what I recommend on how to structure your squeeze page video to ensure that you connect with your visitors and generate leads:

1. Show your visitor that he is at the right place by addressing their situation or need. In order to be able to do this, you must know the attributes of people visiting your site and identify your target market (the particular visitors you want to attract). Tell your visitor what you know about them, about what they are looking for, their current situation, or how they are feeling. Avoid blunt assumptions however, be tactful (you don’t actually ‘know’ them!). Use words like ‘maybe’ and ‘probably’, and ask questions, to encourage your visitors to identify for themselves how they relate to you and what you are offering. Some examples are: “Do you need…”, “Do you wish you could…”, “Are you tired of…”, “Maybe you are looking for…”.

2. Introduce your personal story.
Your visitor is now ready to truly connect with you and your story. Your brief story that is, keep it short and sweet, using one or two sentences to describe your situation, feelings or frustrations before you found the solution.

3. Introduce your solution.
Now that your visitor trusts you and can relate to your story, you can say that you found a solution and provide some general information about your opportunity or product. Don’t say too much; you want your visitor to be intrigued and keen to sign in to find out more.

4. Conclude your personal story.
Where are you now? What have you achieved now that you have the solution? How has this product or opportunity changed how you live or work or play? What are the major perks or benefits (e.g. “I received all the training I needed”, “I received a great discount”, “I make a great income”, “This product is easy to use”, etc)? Remember who your niche market is, these outcomes need to resonate with what your visitor is looking for.

5. Call to action (entering their details) and what’s in it for them.
End your video by telling your visitor how to sign in and what they will obtain for signing in. Offer something valuable; more information or resources, a free report, a phone call, a special discount or offer, etc. Choose words that give a sense of urgency, like ‘today’, ‘now’, ‘instantly’ or ‘right away’.

Finally, I have 8 practical tips on making the perfect video:

1. Use quality audio and video resolution, and reduce background noise.
2. Choose a setting that is consistent with what you are selling (e.g. in your home office if you have a home business, at a marina for boat services, at the beach to demonstrate your lifestyle, or just on a plain background if you want to focus on your message, etc.). Have a tidy and non-distracting background.
3. Smile! Be pleasant, welcoming and animated. Dress to convey the right image, be yourself, and make a little effort!
4. Keep it short and sweet. 1-3 minutes is ideal.
5. Edit your video to have smooth transitions between screens if applicable. Use fade in and out or other transition effects for a professional feel, but don’t overwhelm or distract the viewer with too many special effects.
6. Include a screen at the end with your contact details or website address. You can write your call to action here as well, and use a motivating soundtrack while your are displaying written text.
7. Have you video on auto-start. Your message will start instantly and your visitor will be drawn to watch your video.
8. Have your opt-in box near your video, so that it is handy after you have given your call to action.

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categories: justine simard, video squeeze, squeeze page, squeeze page video, video marketing, website video, generating leads, lead generation, landing page video, squeeze page leads, network marketing, internet business, online marketing, online business