One of the most famous and effective strategy for viral marketing is through email. You send out information on the net about your product or services for others to know that you’re offering a certain product that can provide their needs.

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.

The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.

News is the second most popular topic on emails. The third one is healthcare and medical information, followed by religious and spiritual stuffs, games, business/personal finance category, sports/hobbies and the rest. So if you will use viral marketing as one of your tool in promoting your product, use humor as your content since it is the best content among all categories.

You can add funny videos, jokes and cartoons on your email to make it more interesting and to assure that your email will go viral. Other people want to spread something that can make others happy.

They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.

An example on how an email can be viral is when Disneyland uses viral email advertising to promote their theme park. They send an email to millions of people with a picture of the famous Donald Duck, lying prone in the faade of the well-known Cinderella Castle with a title “Bird Flu has hit Disneyland”. Many people laugh and enjoy it so they pass and forward it for others to see.

I’d guess that most people who own a computer have seen that picture and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.

Don’t forget that people are fun loving in nature. If you will forward an email regarding your product, make sure that it will not bore them or even worse delete it on their inbox. Remember in order for you to catch their attention, it must contain something that can make them laugh, in that manner you will be insure that your email will go to other inbox not on their email junks.

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