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Recently, I came across an educational tutorial that talked about tracking statistics, and how important it is to keep track of how well your email marketing campaigns are actually performing.

It was leading me to believe you should consider yourself lucky with a 25% “open” rate! In my mind, however, you shouldn’t settle for anything less than 100% open rates.

The tutorial stated that approximately 15 to 20% open rate is average, and as long as your campaign falls within this range, you are doing fine.

Thankfully, this means I’m doing well compared to their rates. However, not all of the email campaigns I use work as well. There are some that are falling quite short.

This fact has caused me to examine my emails more closely prior to sending them out. The emails that have yield an approximate 25% “open” rate will serve as a template for future emails, altering the information slightly.

Other emails that rank below 15% will not likely be used again.

I utilize a list of network marketers instead of job seekers. As such, my email campaigns educate and inform what techniques I know work to that specific listing. However, not all the information I send out is utilized.

Most people are looking for particular insights that they can connect to. For example, they might want to learn about how they can generate their own leads, or how they can discuss topics with other network marketers.

Generally, these topics can go even deeper and spin off into new topics that I can use later. With tracking tools I can keep tabs on how well my email marketing campaigns are performing, and develop a better understanding of my audience and their needs.

As a network marketer, I had thought I really had a solid grasp on what information and topics my audience wanted to see. However, upon further evaluation, I found that I was wrong, assuming that what “I” thought was worthwhile information, forgetting that “my list” may not agree and instead require something different.

As a result, those of you who use an autoresponder would do well to examine your statistics, see what works, and expand those areas into the rest of your campaign.

I guarantee that after you do, you’ll get a much higher open rate.

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