Squeeze Page Dossier Blog

It’s been proven that 80% of prospects and customers buy after the 5th touch. Shockingly enough, most salespeople do not follow-up more than 2 times. If you’re not following up with your prospects and customers, you’re teeing up the sale for the competition.

With limited time in the day, salespeople usually mull through their leads looking for those that they can close immediately. This approach is short-sighted if it does not include provision for follow-up with warm leads that represent the vast majority of your marketing budget. Hopefully you can see the need for a solution to harmonize lack of time with necessary follow-up for prospects and customers that are interested, but just not ready to sign up yet.

Have you ever gone through a list of warm leads that you haven’t called in some time? Inevitably you will hear the dreaded, “Thanks for calling, but we already went with another service.” If it’s not because of an inferior product or service, rude customer support, or bad breath, it may be that you are suffering from a form of follow-up failure.

It’s important to remember that customers buy when they’re ready to buy, not when you’re ready to sell. So, the key to increase your sales is by keeping your message in front of ALL your prospects and thereby increasing the odds that your company will be there when they are ready to buy.

Sounds obvious, right? But how can you incorporate this level of follow-up without adding staff and increasing the bottom line? The key to follow-up like a pro is found in business automation software.

By letting business automation software do the work for you, you can be certain that your customers are receiving emails, letters, faxes, and even voice broadcasts - independent of your time and effort.

You see, when you begin to follow-up like a pro you don’t need to increase your marketing budget to close more deals.

By putting business automation software to work in your company, you can continue to work the leads that are ready to purchase now without compromising the leads that will be ready soon.

Before you spend money and time to acquire more leads, consider the untapped goldmine of warm leads you may already be sitting on.

Brightpath Systems offers complete business automation services for small businesses. Visit their online guide to learn how you can leverage Business Automation Software to increase your profits and grow your business quickly. Brightpath Systems is a certified partner with Infusionsoft, a leading provider of Small Business Management Software.