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Technologies are an evolving force changing the way messages about products and brands are delivered and received. Marketers are looking to enhance their customer relationships by using new web solutions which provide online collaboration, networking, and user-created content. Emerging 3.0 Internet technologies and channels like video email, mobile marketing, automated mailing cards just to name a few offer new challenges and opportunities for effective relationship marketing.

Today marketers are discovering ways to leverage the one-to-one nature of email with the one-to-many reach of Web 2.0 and the newer 3.0 technologies, channels to drive sales, opinion, Newsletter opt-ins, web visits, downloads, registrations, ad views, ad sales, donations, or whatever else defines success for the organization.

Tremendous possibilities await those marketers who are able to leverage the proven power of email with the advances that Web 3.0 brings to relevant content, context, and timing to deliver significant improvements in business relationships.

Email 3.0 Prevails

In this age of user-created content, email hasnt lost its luster. In fact, with almost universal penetration ” 97% of consumers according to Forrester Researchs Email Marketing Comes of Age ” email is the most popular activity online. Email has certainly proven it can engage and move a prospect through the purchase process by delivering information that is tailored to the buyers needs. According to the Direct Marketing Association, emails ROI will surpass $45 for every dollar invested in 2008.

Exact Targets 2008 Channel Preference Survey revealed that nearly two-thirds of those surveyed said they had made a purchase because of a marketing message received through email. And Jupiter Research reports that email marketing is growing from 1.2 billion in 2007 to 2 billion in 2012.

Successful marketers recognize that email remains crucial for creating relevant and engaging customer communications, and they are looking for opportunities to leverage Web 3.0 video email communications systems to transform customer interactions and differentiate their brands.

One example is Harley Davidson and Budweiser, which harnesses the power of brand influencers through a VIP program created for the most active subscribers to the companys loyalty program. Consumers who forward the emails or demonstrate other acts of evangelism are identified and rewarded with a special VIP program within the companys primary loyalty program. The company sends special coupons and other incentives via video email to this select group to show that they are appreciated and to further engage them with the brand.

Brian Williams is seen as a leading expert on Online Marketing programs and is the Author of Relationship Marketing 3.0 The New Digital evolution of Marketing You can learn more about Brian Williams and receive his monthly news letter at www.RelationshipMarketing30.com Also available on this website is a free copy of Relationship Marketing 3.0 - ebook: Relationship Marketing 3.0

categories: email,marketing,auto responders,autoresponders,relationship marketing,email campaigns,internet marketing,mlm

The number one question I get about email campaign software and our new media rich email campaign system is how do you maximize deliver-ability to clients and customers. The number one step is to confirm that the people who ask for your information have actually requested to be on your list. You should be using a process called confirmed opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link and verify that they are indeed the same person that owns the email address and requested to subscribe.

When requesting website visitors to opt-in ask for their primary email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and have a shorter lifetime than a primary ISP address.

When using autoresponder software always promptly remove undeliverable addresses that bounce when you send email to them. The system I work with automatically does this for you but some systems require you do it manually. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed email boxes.

When marketing by email and using HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be tough. A 2004 study shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to send a plain text alternative message, also called multi-part mime format.

Many ISP’s filters base conditions on the content that appears within the message text.

Website URL: Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.

Words/phrases: Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, dont attempt to obfuscate words with extra characters or odd spelling, youll just make your messages appear more spam like.

Attachments: With viruses running rampant and spreading through the usage of malicious email attachments many users are wary of attached documents. Its often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size. The service I use as well as some others provide this option as part of the email marketing system.

Relationships & White listing: Contact with major ISP’s and email providers is important in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific white listing programs and postmaster website areas to ensure your email is delivered as long as you meet their policies in handling your opt-in list.

Remeber when using email campaign software deliver-ability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.

As an owner of an online marketing company one of the questions I get a lot about email campaign software is how do you maximize deliver-ability to clients and customers. There are several things to consider. The number one step is to confirm that the people who ask for your information have actually asked to be on your list. When marketing by email you should be using a process called confirmed opt-in to send a link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link and confirm that they are the same person that owns the email address and requested to subscribe.

When requesting website visitors to opt-in ask for their primary email address instead of a free email address like Yahoo or hotmail. Free emails tend to be throw away accounts and have a shorter lifetime than a primary ISP address.

Always promptly remove undeliverable addresses that bounce when you send email to them. The system I work with automatically does this for you but some systems require you do it manually. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed email boxes.

If you use autoresponder software be sure to set HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be tough. A 2004 study shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to send a plain text alternative message, also called multi-part mime format.

Many ISP’s filter based on the content that appears within the message body.

Website Link: Research potential newsletter advertisers before allowing them to place ads in your newsletter. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be spammed out.

Words and phrases: Choose your words carefully when crafting a message. Avoid hot button topics often found in spam such as get rich, loans, making money, and pornography. If you do need to use words that might be filtered, dont attempt to obfuscate words with extra characters or odd spelling, you will just make your messages appear more spam like. The autoresponder software I use and some others automatically searches for spam words before you activate the message.

Attachments: With viruses running rampant and spreading through the usage of malicious email attachments many users are wary of attached documents. Its often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size. The service I use as well as some others provide this option as part of the email marketing system.

Relationships & White listing: Contact with major ISP’s and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific white listing programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.

Remeber when using email campaign software deliver-ability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.

As an owner of an online marketing company one of the questions I get a lot about email campaign software is how do you maximize deliver-ability to clients and customers. There are several things to consider. The number one step is to confirm that the people who ask for your information have actually asked to be on your list. When marketing by email you should be using a process called confirmed opt-in to send a link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link and confirm that they are the same person that owns the email address and requested to subscribe.

When requesting website visitors to opt-in ask for their primary email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and have a shorter lifetime than a primary ISP address.

Always promptly remove undeliverable addresses that bounce when you send email to them. The system I work with automatically does this for you but some systems require you do it manually. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed email boxes.

When marketing by email and using HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be tough. A 2004 study shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to send a plain text alternative message, also called multi-part mime format.

Many ISP’s filters base conditions on the content that appears within the message text.

Website Links: Research potential newsletter advertisers before allowing them to place ads in your newsletter. If they have used their website URL to send spam, just having their link appear in your newsletter could cause the entire message to be removed.

Words/phrases: Choose your language carefully when crafting a message. Avoid hot button topics often found in spam such as medication, loans, making money, and pornography. If you do need to use words that might be filtered, dont attempt to obfuscate words with extra characters or odd spelling, you will just make your messages appear more spam like.

No Attachments: With viruses running rampant and spreading through the usage of malicious email attachments many users are wary of attached documents. It is better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size. The service I use as well as some others provide this as part of the email marketing system.

Relationships & White listing: Contact with major ISP’s and email providers is important in letting them know about your requested subscriber email. Many large providers such as AOL and Hotmail have specific white listing programs and postmaster areas to ensure your email is delivered as long as you meet their policies in handling your opt-in list. In some cases like with the company I use this has already been taken care of.

Remeber when using email campaign software deliver-ability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.

Do you know the best day of the week and time to do your business email marketing and send your email newsletter? Have you ever wondered if your fellow newsletter marketers are all sending at the same time you do? Convinced your open rate is too low or even too high?

Some recent stats may help you answer these questions: What Kind of open rates Are email newsletter marketers getting and what kind of email newsletter software are they using. If you are sending emails with HTML, you probably use your open rate to help rank the success of your newsletter campaign. Even though its not a perfect gauge of whether people are opening and reading your emails, its useful as a relative measure. If it goes up over a little time, more people are probably reading it. If it falls over a short period of time, its almost certain fewer people are reading.

Also, all other things being equal, it can give you some motivation (if your open rates are less than other senders) or satisfaction (if your rates are more). So, here goes Average Open Rate this past Month: 13.6% So when is the best day to send?

You will often hear that Tuesday is the best day to send, because on Monday people are busy from the weekend, and that on Tuesday morning you will have their undivided attention before they start into their work for the upcoming week. Do the numbers back up that?

The breakdown of open rates by day of the week: Monday 13.67% Tuesday 13.21% Wednesday 14.07% Thursday 14.52% Friday 13.25% Saturday 12.09% Sunday 13.26%. Last month, Tuesday was actually the second-worst day to send, at least if you are measuring by open rates. I should point out this, too: the hour of the day that got the best open rate was not 8-9AM, or 9-10AM, but in fact 2-3PM Eastern Time ” email newsletters sent during that hour last month enjoyed a 19.1% open rate.) Does This Mean I Should Switch My Campaigns To Thursdays?

Absolutely not if you already are distributing your newsletter. Do not break with your readers expectations just to try to follow the latest day of the week statistics. You might actually reduce your open rate by doing so. In both March and February, Thursday newsletters got the 3rd-worst opens vs. the rest of that week.

I hesitated a little to release these stats, because I realize that people may start sending their newsletters at the day or time that happened to get the best results lately. Please, do not drastically change your sending schedule because you see that the average last month, happened to be higher on a different day. Yes, you might eventually be able to shift your sending schedule, or split test some campaigns, but if you up and move everything, you may throw off your subscribers who are used to hearing from you at the usual time.

To get at the other reason for not changing your sending based on these stats. If everyone switches their sending schedule to send on say, Thursday, then recipients will start getting a ton of email that day, and start paying less attention to each individual email and you still have a lower conversion. One possible reason for Thursdays success last month may be that it wasnt as popular as say, Tuesday or Wednesday for sending email: Percentage of Newsletters Sent by Day Monday 16.1% Tuesday 17.8% Wednesday 16.8% Thursday 16.7% Friday 15.3% Saturday 8.9% Sunday 8.9%

Those higher-volume days mean more emails in readers inboxes, which might contribute to reduced open rates. Following that reasoning, some people may look at the low weekend volume (more email newsletters were sent on Tuesdays than on Saturdays and Sundays combined) and see an opportunity to get their audiences undivided attention.

The main point in showing these stats is to point out that our assumptions about what works are often quite wrong, and that you ultimately have to test for yourself to see what best suits your recipients. Here is some inspiration and some help. Are you getting better open rates than this? Give yourself a pat on the back my friend, but do not get complacent. Open rates are not the be all, end all of email metrics and business email marketing can play a roll in actual conversions. They do not guarantee that people are reading your business email campaigns, only that they have images turned on and that they probably saw your email for at least a moment.

Some ideas that can help you raise your open rates: Ask people to add you to their address books. Some email newsletter software will display images from senders who are in the recipients contact list. If you are putting pictures in your emails, use the ALT text for those images to pique readers interest in what the picture is, so that they enable images. Or directly ask readers to turn on images! Add a picture of yourself to your emails, near/next to your signature. People like seeing your smiling face, and if they see it in one of your emails, they may be more likely to turn on images to see it again later.

Do you know the best day of the week and time to send your email newsletter or use your email campaign software? Have you ever wondered if your fellow email marketers are all sending at the same time you do? Convinced your open rate is too low?

Some recent stats may help you answer these questions: What Kind of open rates Are email newsletter marketers getting and what kind of email newsletter software are they using. If you are sending emails with HTML, you probably use your open rate to help rank the success of your newsletter campaign. Even though its not a perfect gauge of whether people are opening and reading your emails, its useful as a relative measure. If it goes up over a little time, more people are probably reading it. If it falls over a short period of time, its almost certain fewer people are reading.

Also, all other things being the same, it can give you some motivation or satisfaction. So, here goes Average Open Rate this past Month: 13.6% So when is the best day to send?

You will often hear that Tuesday is the optimal day to send your email campaign, because on Monday people are catching up from the weekend, and that on Tuesday morning you will have their undivided attention before they jump into their work for the upcoming week. Do the numbers back up that theory?

The rate of opens by day of the week: Monday 13.78% Tuesday 13.32% Wednesday 14.18% Thursday 14.61% Friday 13.36% Saturday 12.18% Sunday 13.46%. Just last month, Tuesday was the second worst day to send. I should point out this, too, the hour of the day that got the best open rate was not 9-10AM or during the morning at all, but in fact 2-3PM Eastern Time ” email newsletters sent during that hour last month enjoyed a 19.3% open rate. Does This mean I should switch my campaigns to Thursdays?

Simple answer, no. if you already are sending to a contact list. Do not break with your readers expectations just to try to follow the latest day of the week stats. You might actually reduce your open rate. In both March and February, Thursday newsletters got the 3rd-worst opens vs. the rest of that week.

I hesitated a little to publish these stats, because I’m concerned that people might flock to sending their newsletters at the day or time that happened to get the best results lately. Please, do not drastically change your sending times/days just because you see that the average last month, or any month, happened to be higher on a different day or time. Yes, you might eventually be able to shift your sending schedule, or split test some broadcasts, but if you up and move everything, you may throw off subscribers who are used to hearing from you at the usual time.

To get at the other reason for not changing your sending based on these stats. If everyone switches their sending schedule to send on say, Thursday, then recipients will start getting a ton of email that day, and start paying less attention to each individual email and you still have a lower conversion. One possible reason for Thursdays success last month may be that it wasnt as popular as say, Tuesday or Wednesday for sending email: Percentage of Newsletters Sent by Day Monday 16.1% Tuesday 17.8% Wednesday 16.8% Thursday 16.7% Friday 15.3% Saturday 8.9% Sunday 8.9%

Those higher-volume days mean more emails in readers in boxes, which might contribute to reducing open rates. Following that reasoning, some people may look at the low weekend volume and see an opportunity to get their audiences undivided attention.

My main point in showing these is to point out that our assumptions about what works are often quite wrong, and that you ultimately have to test for yourself to see what best suits your audience. Some Inspiration And Some Help. Are you getting better open rates than this? If so, GREAT! Give yourself a pat on the back, but dont get complacent. Open rates arent the be-all, end-all of email metrics and email campaign software can play a roll in actual conversions. They dont guarantee that people are reading your emails, only that they have images turned on and that they probably saw your email for at least a moment.

Plus, theres always room for improvement, right? Some ideas that can help you raise your open rates: Ask people to add you to their address books. Some email software programs will display images from senders who are in the recipients contact list. If you are putting pictures in your emails, use the ALT text for those images to pique readers interest in what the picture is, so that they enable images. Or, just directly ask readers to turn on images! Add a picture of yourself to your emails, near/next to your signature. People like seeing your smiling face, and if they see it in one of your emails, they may be more likely to turn on images to see it again later.

Do you know the best day of the week and time to send your email newsletter or use your email newsletter software? Have you ever wondered if your fellow newsletter marketers are all sending at the same time you do? Convinced your open rate is too low or even too high?

Some recent stats may help you answer these questions: What Kind of open rates Are email newsletter marketers getting and what kind of email newsletter software are they using. If you are sending HTML emails, you probably use your open rate to help rank your success. Even though its not a perfect gauge of whether people are actually opening and reading your emails, its useful as a relative measure: If it goes up over a small period of time, more people are probably reading If it falls over a short period of time, its almost certain fewer people are reading.

Also, all other things being the same, it can give you some motivation or satisfaction. So, here goes Average Open Rate this past Month: 13.6% So when is the best day to send?

You will often hear that Tuesday is the best day to send your campaign, because on Monday people are busy from the weekend, and that on Tuesday morning you will have their undivided attention before they get started into their work for the upcoming week. But do the numbers back that up?

Open rates by day of the week: Monday 13.68% Tuesday 13.22% Wednesday 14.08% Thursday 14.51% Friday 13.26% Saturday 12.08% Sunday 13.36%. Last month, Tuesday was the second-worst day to send, at least if you are measuring by open rates. I should point out this, too, the hour of the day that got the best open rate was not 8-9AM, or 9-10AM, but in fact 2-3PM Eastern Time ” email newsletters sent during that hour last month enjoyed a 19.1% open rate. Does This mean I should switch my campaigns to Thursdays?

Simple answer, no. if you already are sending to a contact list. Do not break with your readers expectations just to try to follow the latest day of the week stats. You might actually reduce your open rate. In both March and February, Thursday newsletters got the 3rd-worst opens vs. the rest of that week.

I hesitated a little to release these stats, because I’m concerned that people may start sending their newsletters at the day or time that happened to get the best results lately. Please, do not drastically change your sending schedule just because you see that the average last month, happened to be higher on a different day or time. Yes, you might eventually be able to shift your sending schedule, or split test some broadcasts, but if you up and move everything, you may throw off your subscribers who are used to hearing from you at the usual time.

To get at the other reason for not changing sending habits based on these stats. If everyone switches their sending schedule to send on for example, Thursday, then recipients will start getting a ton of email that day, and start paying less attention to each individual email and you still have a lower conversion. One possible reason for Thursdays success last month may be it was not as popular as say, Tuesday or Wednesday for sending email: Percentage of Newsletters Sent by Day Monday 16.1% Tuesday 17.8% Wednesday 16.8% Thursday 16.7% Friday 15.3% Saturday 8.9% Sunday 8.9%

Higher-volume days mean more emails in readers in boxes, which might contribute to reducing open rates. Following that reasoning, some people may look at the lesser weekend volume and see an opportunity to get their audiences undivided attention.

My main point in showing these is to point out that our assumptions about what works are often quite wrong, and that you ultimately have to test for yourself to see what best suits your audience. Some Inspiration And Some Help. Are you getting better open rates than this? If so, GREAT! Give yourself a pat on the back, but dont get complacent. Open rates arent the be-all, end-all of email metrics and email campaign software can play a roll in actual conversions. They dont guarantee that people are reading your emails, only that they have images turned on and that they probably saw your email for at least a moment.

Some ideas that can help you raise your open rates: Ask people to add you to their address books. Some email newsletter software will display images from senders who are in the recipients contact list. If you are putting pictures in your emails, use the ALT text for those images to pique readers interest in what the picture is, so that they enable images. Or directly ask readers to turn on images! Add a picture of yourself to your emails, near/next to your signature. People like seeing your smiling face, and if they see it in one of your emails, they may be more likely to turn on images to see it again later.

Twitter, Myspace, Facebook and Youtube can all be great social networking tools for instant communication, but they were not set up specifically as a marketing resource, so there are a few things missing in these services when viewed from a marketing perspective. First up, most busy social media users follow hundreds, thousands or tens of thousands of people, depending on the social network. For example tweets are coming in mass all day long. These scroll by, so most users only see those tweets that go by while they are actively using Twitter, other than those directly to them or private Direct Messages and with all the auto-Direct Messages being slung around, many do not even check their DMs very often.

Through mistakes or due to electronic hick ups, people often end up no longer following some of those whose tweets they really do wish to see. So even if they like what you send on Twitter, they may suddenly no longer be receiving your tweets.

If they are not using a system such as the advanced Twitter Friend Adder 3.0 system they are probably not getting great results and their time on Twitter or any social network will be less than productive, if not end completely. For example Twitter is saturated with accounts that have been abandoned, and if any of those people had been following you then you just lost your direct connection to them.

Marketing on Twitter is true headline marketing. You either capture their attention and motivate them to click your link in less than 140 characters, or your tweet misses the mark. Even the worlds best sales copy cant always manage that with just a headline - even David Ogilvy relied on a headline coupled with a great photo to hook people into his advertising.

Even if you become the most successful advanced social media marketer and people click your every website link, you have not had a chance to pre-sell them before they see the products or services youre promoting. Think of it this way, they have gone straight from the social environment of Twitter to an Internet marketing sales page, and that can be a jarring transition since the head space of the two is so different.

The advantage of an email list is the headline on your newsletter just needs to get the e-mail opened. An e-mail that sits in their inbox until they are ready to view it. Did you know a persons inbox is where they spend the most time on the internet? You have got that entire e-mail to pre-sell them on the idea you are promoting, and can even give them a few alternative items to check out. And as long as they are on your list, it does not matter whether or when they go to Twitter now. And an e-zine issue followed with 3 or 4 reminder tweets at Twitter can be a powerful combination for those who ARE still using Twitter actively.

So we know why you want your Twitter followers on your opt-in lists - so now lets look at the best way to achieve getting them on that opt in list. Start with the fact that Twitter is a social networking platform, and all that entails about the mind set of users when they interact with it. Even if you are following the Advanced Twitter Friend Adder 3.0 System to keep your following tightly targeted in your niche, its still not a true sales environment - but at least you know what your followers area of interest is and what they expect from you.

There are certain truths that are common to almost everyone everywhere. There are certain things that break through whatever they are thinking about and say Hey - Look At Me! Especially that word “FREE”! Even if its not something they would use, people still tend to check out anything that says free. See where I am going with this? Say you were going to sell me a Toshiba XS 200 camera - am I more likely to respond to a tweet like: Buy your Toshiba XS 200 here - saleslink Great prices! or one that says: Free report shows 8 reasons you should choose the Toshiba XS 200 over others - saleslink/free-report/ The first one I might check out if I was already planning on getting a Toshiba right now - but the second one would get me to opt in for the report even if it was just a someday thought to get the camera. Wow! I hit your capture page, join your list and get my report - thank you very much! You gave me helpful information for free on a topic I am very interested in. Of course I will read the first few e-mails or newsletters you send me, and if they are well done, keep on reading them and now I am making sales! I have identified myself as a prospect, now its up to you to warm me up and sell me the camera. Which you now can do on auto pilot, since I am on your list.

If you have used an automate social media friend adder tool to build a targeted following of thousands, you should see sign ups starting to trickle in from the first or second time you tweet your free offers. Alternate the two, sending each a few times a day and watch your followers pick up your reports and add themselves to your lists! Do not focus too much on this, it should not be your only form of list-building, nor should these be your only tweet messages - remember to re-tweet great posts from those you follow, as well as getting your own tweets in too. Remember too that you can have more than one free offer for each product, and more than one twitter account, the possibilities are limitless.

People often inquire when they see me about what is the new and most profitable trend in ecommerce and I respond without hesitation “video content”. So I am excited to see more new technology emerge that can place video right into retail email, and seeing businesses experimenting with it. Anna Yeaman reports one retailer boasting a 20-27% click through rate without linking to video, and 51-65% with links to video. And Forrester Research reports video in email can increase click through by 2-3X.

As Mr. Brownlow explains in his state-of-play update on video in retail email, early use of video in email was really linking text to a video hosted on the Web. Now we see this all changing to a more filter friendly format.

Some retailers like REI and Sears got clever and converted video to animated gifs. REI uses Liveclicker, but Anna Yeaman has a DIY tutorial on how to convert video to animated gif. Not as smooth as video but nevertheless effective.

What is so tough about placing a video in email?

Deliverability is the issue. Large video attachments are often a flagged as spam, and ISPs (Internet service providers) block complex data including Javascript for security reasons.

Javascript in an e-mail has been blocked by many ISP’s and is a challenge for deliverability, since large video attachments often alert company server filters. The way that the NewF5 system gets around this issue is that their e-mail maintains the highest “white listing” available for an email provider and is a paid service that does not go through typical e-mail filters.

How to beat the email filters.

This month, the NewF5 Email Campaign Software launched for individual and small business owners and has in place a spam compliance policy that insures that deliverability stays the highest possible in the email campaign business. This high deliverability includes there newsletter and email marketing program software too.

The NewF5 Email Campaign Software locks down the bit of code that tells the video server, allowing actual video code to stay in the email rather than just a placeholder. Many small businesses are already claiming very positive results.

Google recently announced it would support Youtube links in email for Gmail accounts. Its not an embed, rather Gmail recognizes Youtube code and displays the video in the email ” provided that the Gmail user has enabled the feature through Google Labs. Its unlikely the average Gmail user is going to turn this on ” so dont get too excited. Of course using gmail or any other free system defeats the purpose of email marketing which is automating the tracking and converting of your valuable leads.

Several Other Feature That Seperate the NewF5 Email Marketing Program from a Free web mail are:

1. Video and audio creation, playlists, picture galleries, media storage and media publishing;

2. Full email client with video, audio, and template integration for individual follow up

3. Mobile sync

4. Lead capture

5. Auto-responder

6. Customized template creation

7. Email delivery reporting and statistics.

My personal experience with this email marketing program has been above expectations. Using this system I have built 3 businesses in 5 countries from the comfort of my home office. The New F5 system is what I believe to be a must have tool for any business competing in there perspective markets.

People have often asked me when they see me about what is the new and most profitable trend in ecommerce and I respond without hesitation “video content”. So I am excited to see more new technology appearing that can place video right into a persons inbox, and seeing businesses experimenting with it. Recently a study revealed the most time on the internet for a person is spent in there inbox so isn’t that where a business wants to place there ads or content. Absolutely. Anna Yeaman reports one retailer boasting a 20-27% click through rate without linking to video, and 51-65% with links to video. And Forrester Research reports video in email can increase click through by 2-3X.

As Mr. Brownlow explains in his update on video in retail email, early use of video in email was really linking text to a video hosted on the Web. Now we see this all shifting to a more filter friendly email format.

Some retailers like Sears got clever and converted video to animated gifs. and Anna Yeaman has a DIY tutorial on how to convert video to animated gif. The gif images are not as smooth as video but nevertheless effective.

What is so tough about placing a video in email?

Deliverability is the issue. Large video attachments are often spotted by filters and marked as spam and ISPs (Internet service providers) block large data including Javascript for security reasons.

Javascript sending video in an e-mail has been blocked by many ISP’s and is a challenge for deliverability, since large video attachments often alert spam filters. The way that the NewF5 system gets around this issue is that their e-mail maitains the highest “white listing” available for an email provider and is a paid service that does not go through typical e-mail filters.

How to beat the email spam filters.

This month, the NewF5 Email Campaign Software launched for individual and small business owners and has in place a spam compliance policy that insures that deliverability stays the highest possible in the email campaign business. This high deliverability includes there newsletter and email marketing program software too.

The NewF5 autoresponder software locks down the bit of code that calls the video server, allowing actual video code to live in the email rather than just a placeholder. Many small businesses are already claiming very positive results.

Google recently announced it would support Youtube links in email for Gmail accounts. Its not an embed, rather Gmail recognizes Youtube code and displays the video in the email ” provided that the Gmail user has enabled the feature through Google Labs. Its unlikely the average Gmail user is going to turn this on ” so dont get too excited. Of course using gmail or any other free system defeats the purpose of email marketing which is automating the tracking and converting of your valuable leads.

Other Features That distinguish the NewF5 Email Campaign Software from a Free web mail are:

1. Video and audio creation, playlists, picture galleries, media storage and media publishing;

2. Full email client with video, audio, and template integration for individual follow up

3. Mobile sync

4. Lead capture

5. Auto-responder

6. Customized template creation

7. Email delivery reporting and statistics.

My personal experience with the NewF5 Email Campaign Software has been above expectations. Using this system I have built 3 businesses in 5 countries from the comfort of my home office. The New F5 system is what I believe to be a must have tool for any business competing in there local and national markets.